Arek Dvornechuck
Branding Expert
15 Best Shopify Themes For Online Store 2023
Need help with branding?
I specialize in the development of brands—from brand strategy & identity, to web design, motion and beyond.
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Since establishing online stores has become a trend not only for entrepreneurs but also for designers and artists, having the best theme is a great advantage.
Fortunately, Shopify provides different templates that you can use, whether you're selling your artwork, jewelry, cosmetics, etc.
What are the best Shopify themes?
Even though all themes from Shopify are ideal to use for any kind of business, there are still themes that stand out from others.
That's why in this article, I will be highlighting my top picks of the top Shopify themes for e-commerce and online stores.
And if you're wondering, "What is the advantage of using Shopify themes?"
One of the reasons is that it will allow you to preview your online store's appearance on both desktop and mobile devices without paying upfront.
In short, all Shopify themes have an unlimited free trial, and you will just pay for them when you have already published them in your online store.
In that way, you can determine which of those themes is perfect for your online shop.
Additionally, I also included the best free Shopify themes for those small business owners who are on a budget.
There are also premium Shopify themes on this list that are perfect for well-grown businesses that want to level up their online stores.
So whether you're an entrepreneur or a creative professional who wants to take your online store to the next level, here are the 15 best Shopify themes in 2023
PS. If you're a designer, artist, illustrator, or creative who wants to level up your online portfolio, check out my other article where I featured the best Squarespace templates for artists.
If you're a business owner who accepts customized and personalized orders, then the Dawn is a perfect template for you.
Dawn is the best Shopify theme for custom products.
This theme from Shopify has a minimalist theme that lets product images take center stage and stand out.
In fact, Dawn is definitely one of the best free Shopify themes available today.
It has flexible design and customization settings to achieve your desired vision without having to touch any code.
If you want a Shopify theme that can help your customers see what products look like and understand how they feel, the Dawn is a great choice.
The best thing about this Shopify theme is that it is 100% free to use, so why not try how amazing this is, right?
Try Dawn Free Shopify Template Now
Origin is a free Shopify theme perfect for small shops with a relatively small catalog of products.
The best theme for small accessory and jewelry shops
This theme features a clean, minimalist design that focuses on products rather than flashy graphics.
Origin's lack of bold styles allows the products to stand out on their own merits.
It also features a simple layout and enhanced product filtering capabilities, making it well-suited for online stores selling accessories, jewelry, stationery, or small home goods.
This theme provides essential eCommerce functions like cross-selling and mega menus without too many distracting elements.
This clear presentation suits boutique-style shops nicely.
Overall, Origin showcases a clean look, straightforward design, minimalist style, and easy site navigation.
Try Origin Free Shopify Theme Now
Crave Shopify theme is tailored for businesses wanting to highlight their tempting menus and offerings in an eye-catching way.
Best Shopify theme for food-based businesses.
This theme has a vibrant, playful design that helps showcase culinary offerings and attracts buyer attention.
Crave also features food-focused imagery, ideal for showcasing dishes, and a mobile-optimized design, ensuring a good experience on phones/tablets.
When it comes to functionality, it has a Mega menu that allows you to have an organized menu to easily navigate large catalogs.
The sticky header sticks at the top when scrolling to enable easy cart access and navigation access.
It has an advanced filtering feature that helps customers check what exactly they want
Crave also showcases zoom and slideshow display, press and reviews section, quick buy, and lookbooks feature, a creative way to style and display products in lifestyle settings.
This free Shopify theme can be designed and styled without needing to edit code—Sections can be rearranged, added, or removed to fit your business.
The combination of bold, appetizing design, robust features, and customization options make Crave a great choice for food-based businesses or those wanting a lively, engaging theme.
Try Crave Free Shopify Theme Now
Impulse is a modern, couture-inspired theme perfect for apparel retailers who want to showcase their collections in a sleek, visually compelling way.
A perfect theme for nearly any type of fashion retail.
This theme grabs attention with striking imagery while its robust feature set enables the creation of an engaging, magazine-style shopping experience.
Impulse features modern design, editorial layouts—This visual styling has a very trendy, fashion magazine look and feel.
It also offers bold and vibrant imagery that makes product photos stand out on the pages.
Other design and visual features include animation and transitions to provide an engaging, dynamic visual experience.
Lookbooks and lifestyle shots to showcase products creatively styled in real lifestyle settings.
Hotspot product zooming lets customers zoom in on specific product details like buttons, stitching, etc.
When it comes to functionality, it offers mega menu navigation, advanced filtering, color swatch selections, product badges, product video support, a countdown timer, and quick view popups.
Impulse also offers multiple style presets to change the look and feel of your page and custom sections to reorganize and add new sections.
Lastly, it has an Egizio typeface that gives branding a couture look with a custom display font and CSS editing that allows developers to directly edit stylesheets without code limits.
Impulse blends great design, extensive features, and customization for a Shopify theme that is ideal for fashion retailers wanting a bold, engaging customer experience.
Symmetry is a premium Shopify theme designed for visual storytelling, making it the perfect platform for artists and photographers to share their work online.
The ideal theme for art and photography.
This theme's premium visual features empower creators to tell their stories, establish their brand aesthetic, and allow customers to fully appreciate every detail of the pieces.
Symmetry is designed for "visual storytelling" which is perfect for showcasing artworks and photographs.
Features like slideshows, lightboxes, image galleries, zoom, and hover effects allow pieces to be displayed and examined in detail.
Videos can also be integrated seamlessly to share behind-the-scenes creator content—Sections like "Press coverage" support sharing reviews and features.
High-resolution image support ensures crisp rendering of photographs and artwork—This maintains quality and allows zooming without pixelation.
Rollover effects can switch between different cropped images to focus on details.
Fullscreen lightbox slideshows provide an immersive viewing experience on both desktop and mobile.
Symmetry also showcases multiple layout presets allowing optimizing galleries and collections for different categories like paintings, mixed media, landscape photography, etc.
Products can be organized with tabs or filtering for easy discovery. Custom landing pages for series or special exhibits.
Overall, Symmetry provides the ideal platform for art and photography businesses to share their work online in the best possible light.
Try Symmetry Shopify Theme Now
Warehouse is a high-speed Shopify theme built for seamlessly displaying extensive gadget and electronics catalogs.
A perfect choice for gadget and electronics brands.
This theme can organize a marketplace-sized inventory of gadgets and keep up with customer demand.
Warehouse can efficiently organize and display the expansive product ranges that electronics brands offer across categories.
Its robust collection pages and advanced filtering allow easy navigation through thousands of tech products.
The adaptable layout can be customized to match the sleek, modern aesthetics that technology brands prefer—Specific sections can showcase new product launches.
This theme's image galleries, zoom, videos and rollovers help electronics companies vividly showcase product features, aesthetics, and details from all angles.
Color swatch support enables displaying the different color and storage variants that gadgets are available in.
In-menu promotions can effectively highlight flash sales and deals that electronics shoppers love.
Lastly, Warehouse offers features like recently viewed, recommendations, and cross-sells to further aid conversion.
Warehouse allows brands to effectively showcase expansive catalogs, sleek aesthetics, promotions, and detailed product information needed to convert tech shoppers from consideration to purchase.
Try Warehouse Shopify Theme Now
Wokiee is a customizable Shopify theme packed with powerful features.
The best multipurpose Shopify Theme.
This theme makes store setup easy with 86+ homepage layouts and 16 product page designs to choose from.
Wokiee also features numerous header, footer, and menu combinations to build a unique layout.
Extensive theme settings allow customization of fonts, colors, icons, margins, padding, etc.
The modular design enables brands to showcase their identity.
It has powerful features like color/size/material swatches, filters, quick view, and zoom to enhance the product display.
Built-in marketing capabilities like cross-sells, coupons, reviews, promotional banners, etc. help boost conversions.
The integrated newsletter popup, contact forms, FAQ pages, and blog improve engagement.
Easy 1-click install of different layouts through predefined structures accelerates setup.
Wokiee incorporates a fast-loading and mobile-optimized design for a smooth user experience.
The use of Ajax adds speed while infinite scroll and lazy loading boost performance and SEO optimization via rich snippets and clean code to help search ranking.
High-resolution images, galleries, sliders, videos, and animations make for vivid visual storytelling.
Multiple demos cater to fashion, furniture, electronics, and other niches—Responsive layout seamlessly adapts across devices.
Wokiee enables brands to quickly build customized, high-converting stores through its expansive features, aesthetics, performance, and flexibility.
Motion is an animation-focused Shopify theme that will bring your products to life through stunning visual storytelling.
The best shopify theme form Fashion Items and Stationery.
Motion incorporates smooth scrolling, subtle animations, video integration, and cinematic transitions to make browsing an engaging, dynamic experience.
Motion features elegant, contemporary aesthetics with ample white space—Multiple styles like Classic, Elegant, and Minimal offer design flexibility.
Sections have a premium, high-end look complementing the animations—The responsive design seamlessly adapts across mobile, tablet, and desktop.
Motion also features smooth transitions and subtle animations add motion to the browsing experience, reflecting a brand's fluidity.
Lookbooks, model photoshoots, and before/after sliders help convey visual narratives.
Detailed product aspects can be highlighted via hotspots and rollovers on images—The visual focus helps fashion, jewelry, and art brands showcase aesthetics.
Motion incorporates optimized code and animations to enable smooth site performance—This allows the theme to handle high-volume stores with ease.
It contains powerful features like countdown timers, age verifiers, and multilingual support to boost conversions.
Built-in marketing capabilities include reviews, recommendations, coupons, and cross-sells—Mega menus, filters, and enhanced search improve navigation across big catalogs.
The slide-out cart, gift wrapping, and quick buy enable faster checkout.
Motion enables immersive brand storytelling through engaging visuals, animations, and videos while providing the optimized performance needed for a high-volume ecommerce store.
Flow is a visually focused Shopify theme that showcases stylish shoes at their best.
An ideal theme for footwear items.
This theme enables footwear brands to tell compelling stories through stunning product images, videos, zooms, and animations that highlight intricate details.
Flow also features animations and rollovers that help highlight intricacies like stitching, sole patterns, texture etc.
The full-width banners and sliders help promote new launches and collections.
Lookbooks can showcase entire outfits built around different shoes.
Flow's polished and distraction-free layout keeps the focus on footwear visuals for better storytelling.
Its infinite scroll and optimized performance provide a smooth browsing experience across catalog pages.
Features like image carousels aid product discovery across large inventories.
Other great features include countdown timers for sales, a recommendation section, reviews, and service badges, as well as the quick shop and slide-out cart.
Flow provides the engaging visual presentation, seamless shopping experience, conversion focus, and customization footwear brands need to showcase their products online.
Streamline is a mobile-optimized Shopify theme that grabs attention and energizes your sports ecommerce store.
A great shopify theme for sports and recreation.
This theme's vivid colors, split layouts, and engaging visuals give sports brands bold aesthetics that instantly captivate.
Streamline allows product images and videos to showcase gear and apparel from all angles.
It has countdown timers for sport-related promos and flash sales, as well as banners and brand story sections that enable dynamic brand messaging.
Streamline is designed for mobile-first, critical as most sports shopping is now on mobile.
Fast page speeds provide smooth site navigation for shoppers on the go.
Features like off-canvas carts and filters suit mobile sports shopping.
Streamline's styles can be tailored to match sporty, energetic aesthetics and sections are easily customizable to highlight new launches, bestsellers, etc.
The checkout process is accelerated through smart features like the quick cart.
It also has a recommendations section to suggest complementary items like gear bundles, as well as a reviews section to build trust while service badges highlight security.
Overall, Streamline helps sports brands create high-impact, conversion-focused mobile stores through strong aesthetics, customization, and robust features.
Try Streamline Shopify Theme Now
Blockshop is an engaging paid theme that will surely promote your health products and beauty routines stunningly.
The best theme for Health and Beauty business.
This theme helps merchants grab attention through strong visuals like animated sliders, videos, galleries, and zooms that make products irresistible.
Blockshop's styles like Beauty, Moto, and Summer are easily adaptable to match brand aesthetics.
Health brands can highlight ingredients while beauty brands can feature tutorials—The intuitive editor makes it easy to modify content.
It contains powerful marketing features like reviews, recommendations, promo popups, and countdown timers that drive conversions.
The blog and FAQ pages allow brands to build trust by sharing expertise—Quick shop and slide-out cart enable faster checkout.
Blockshop incorporates optimized code and animations for fast page loads—This enables it to handle the needs of high-volume merchants smoothly.
Blockshop provides the visual impact, customization ease, conversion focus, and speed health and beauty brands need to effectively engage shoppers and promote products online.
Try Blockshop Shopify Theme Now
Minion is a fun, bubbly aesthetic theme that will surely match the energetic nature of pets perfectly.
A great choice for pet supplies businesses.
This theme features images, videos, and gallery support that effectively showcase pets and products.
Minion contains several marketing capabilities like cross-sells, recommendations, and promotional banners that drive conversions.
The blogs and FAQ pages allow sharing of pet care tips to build trust and community.
Sections can highlight new products, bestsellers, clearance items, etc.
Its 5 whimsical styles and 24 sections provide extensive customization ability.
The style and layouts are easily adaptable to match a brand's particular vision.
Product pages can be tailored to show useful information like ingredients.
Minion incorporates optimizations for fast loading times on desktop and mobile—This enables smooth site navigation for customers - critical for e-commerce.
Minion's engaging aesthetics, robust features, customization options, and performance make it the perfect theme for pet supplies brands to delight shoppers.
Split is a visually impactful Shopify theme to showcase stylish home furniture and decor stunningly.
Best for Furniture and Home decor.
This theme's interactive split-screen layout provides ample room for furniture and home decor brands to highlight products using compelling visuals, galleries, videos, and subtle animations.
Split's split screen layout provides ample space to vividly showcase furniture design and home decor items.
Product images, videos, zooms, and galleries help highlight details from all angles.
Parallax effects and subtle animations add motion to enhance visual storytelling and lookbooks portray fully designed rooms and spaces using products.
This theme also has several other features like recommendations, cross-sells, and countdowns to boost conversions.
Reviews and badges build trust while a quick cart enables faster checkout.
Shop the look functionality simplifies purchasing coordinated items.
Split's styles can be tailored to match a brand's aesthetics - modern, rustic, industrial, etc.
Sections are easily customizable to create catalog pages and highlight promotions—Works great for all home decor like furniture, lighting, textiles etc.
The optimized code base ensures fast page loading for smooth site navigation.
Split provides the right mix of impactful visuals, conversion tools, customization ability, and speed to enable home decor brands to effectively engage and convert shoppers.
Whether you're an author, publisher, or just a person who loves stories, the Label theme from Shopify is perfect if you decide to sell your works.
Label is the best Shopify theme for eBooks and books.
This theme is ideal for selling either physical books or eBooks since it is designed in such a way that you can display your products in an organized way.
It also has a feature that will allow you to categorize the genre of the books that you are selling so that your buyers can easily browse them.
The Label also has a built-in social media button that will allow your buyers to visit your Facebook page or your Instagram business account
So if you're looking for the best Shopify theme for selling books or even eBooks, then the Label template is for you.
The last, but certainly not least template on my list is the Cascade, which is Shopify's best theme for home and garden
Cascade is the best Shopify theme for home and garden.
You can now showcase your products in a scrollable style that also comes with a standard grid template.
Additionally, Cascade's layout will automatically accommodate images of all different sizes, whether they are portrait, landscape, or square.
You can now combine multiple content types, not just images, into a masonry-style grid with endless layout possibilities.
The Cascade is the best Shopify theme for those who love plants or business owners who want to target nature-lover buyers.
So if you're looking for the perfect theme from Shopify for a home and garden-themed online store, the Cascade is a must-have.
Try Cascade Shopify Theme Now
Since establishing an online store is less expensive than a physical store, it has become more attractive for business owners and creatives.
And if you're looking for the best source to get the best templates for your online store, don't worry because Shopify's got your back.
Which Shopify theme is the best?
Actually, there are a lot of ideal themes in Shopify, and the best Shopify theme will vary depending on the kind of business that you have.
For example, if you own a clothing and fashion business, then the Dawn is the perfect Shopify template for you.
Additionally, Label is the best Shopify theme for books and eBook businesses
On the other hand, for those designers and artists who are selling their artwork, Symmetry is a great choice since it is the best theme for an art gallery.
There are also professional-looking Shopify themes in this list, which is best whether you have a jewelry, clothing, cosmetics, food business, etc.
I can guarantee you that all of the templates on my list are the best Shopify themes for eCommerce and online stores
Now that I'm done highlighting my best picks, which do you think is the best Shopify theme in 2023?—Leave a comment below.
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I'm a branding expert and graphic designer based in NY. I specialize in the development of brands: brand strategy, identity & web design. Need help with your project?—Get in touch
