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In 2024, the branding industry is witnessing remarkable work from various branding agencies.
Do you ever wonder what firms are behind recent redesigns of brands like: Netflix, What's App, or Reddit?
As a branding expert myself, I like to keep an eye on the industry.
That's why I've prepared a list of the most prolific agencies of 2024.
The list below is based on how projects were featured on "Brand New", the leading industry blog reviewing branding work.
These agencies are recognized for their outstanding case studies, creativity, and impact in the field.
Koto is leading the pack with a whooping 17 projects featured on Brand New this year—maintaining the #1 position as the most prolific branding firm on my list.
Koto is renowned for its vibrant and bold visual identity work, setting a new standard in the branding industry.
The agency has successfully collaborated with high-profile clients, including Airbnb and Nike, bringing fresh and innovative approaches to brand design.
Koto's team is adept at crafting visually striking identities that resonate deeply with audiences.
Their work is characterized by a unique blend of creativity and strategic insight, ensuring each brand they touch stands out.
Koto's ability to integrate storytelling with design has cemented its reputation as a leader in the branding field.
Pentagram is a distinguished design firm with offices in New York, London, Austin, and Berlin.
They offer a wide array of services including brand identity, digital design, editorial design, packaging, and more.
Pentagram is unique for its partner-led approach, where each partner operates independently, bringing a rich diversity of creative perspectives.
This structure enables them to cater to a broad spectrum of industries and client needs, making them a versatile and influential player in the design world.
DesignStudio, a global branding and design agency, has offices in London, New York, Sydney, and Shanghai.
They specialize in creating brand identities, digital experiences, and strategic brand communications.
Their services include brand strategy and positioning, identity design, and digital design.
What sets DesignStudio apart is their emphasis on collaboration and their approach to branding as a means to transform and drive businesses forward, focusing on creating holistic and immersive brand experiences.
Ragged Edge, a branding agency, is located in London.
They focus on helping changemakers create bold and effective brands.
Their services likely encompass brand strategy, identity design, and digital experience, tailored to clients who seek impactful and innovative branding solutions.
Ragged Edge differentiates itself with a mission to work with dynamic, transformative businesses, emphasizing a collaborative and forward-thinking approach in branding.
SKINN is a strategic branding & design agency with offices in Antwerp, Bruges, and Amsterdam.
They specialize in building smart brands that deliver results.
Their services include brand consultancy, brand strategy, brand identity, and brand experience.
They offer a range of services from visual identity to digital marketing.
What differentiates them is their focus on empathy and human connections.
They listen to their clients, solve problems, and support them with advice to build lasting relationship.
Rethink is a creative ideas agency that partners with the world’s biggest brands.
They offer a range of services including 360° campaigns, strategy, design, digital, production, and public relations.
The agency is fiercely independent and owner-operated, meaning they can work with the people and brands they believe in.
They have offices in Vancouver, Toronto, Montreal, and New York. Rethink is committed to being an organization that is diverse, inclusive, and equitable.
They are constantly rethinking and remapping the way they operate, the people they partner with, and the work they put out into the world.
Landor is a branding agency that provides a range of services including strategy, design, digital, production, and public relations.
They are headquartered in San Francisco and have offices in 24 other locations around the world, including New York.
Landor is known for helping clients create agile brands that thrive in today’s dynamic, disruptive marketplace.
Their work enables top brands to stand for something while never standing still.
They are a member of the network WPP plc, the world’s largest advertising company by revenues.
Graphéine is a branding agency that specializes in brand design, logo creation, and visual identities.
The agency was founded in 2002 by a group of designers who were passionate about creating visually appealing designs.
They are based in Paris and Lyon, France, and are recommended for all projects that involve strategy, brand creation, visual identity, publishing, signage, and more.
Graphéine has worked with a variety of clients and has created several hundred logos and visual identities over the past 18 years.
They are known for their creative output and have won several awards for their work.
Athletics is a cross-disciplinary creative agency based in Brooklyn, NY (just as my agency BTW).
They help clients design their place in the world by equipping them with brand identities, sites, and tools that are authentic to their character and ambition.
Their services include brand strategy, brand identity, web design, web development, content creation, photography, video production, motion graphics, packaging design, and print design.
What differentiates Athletics from other agencies is their reverence for design in its most useful forms.
They partner with clients to articulate opportunity and transform it into beautifully usable identities, sites, and tools.
Chermayeff & Geismar & Haviv is an independent graphic design firm based in New York City.
They specialize in the development of trademarks and identity programs. Their office is located at 27 W 24th St Ste 900, New York, NY, 10010.
What differentiates them is their unique approach to branding.
They believe that a brand is not just a logo, but a system of elements that work together to create a cohesive identity.
They take a holistic approach to branding, considering everything from the brand’s visual identity to its messaging and tone of voice.
This approach has helped them create some of the most recognizable brands in the world.
Porto Rocha is a New York-based design studio that creates creative and strategic work that engages deeply with the world we live in.
Porto Rocha’s approach to design is unique in that they focus on creating work that is both creative and strategic.
They believe that design should be used to engage deeply with the world we live in, and that it should be used to create positive change.
This approach has helped them create some of the most innovative and impactful designs in the industry.
This year, they have worked on a variety of projects, including branding, identity, and publication design.
Universal Favourite is a design studio that crafts refreshing brands for an ever-changing world.
They have offices in Sydney, San Francisco, and Seoul. Their services include branding, packaging, web design, and more.
What differentiates them is their belief that design made with empathy and analysis leads to design built on understanding, which in turn leads to design that works.
Mucho is a design and branding agency with offices in San Francisco, Paris, Barcelona, and Melbourne.
They offer a wide range of services including branding, packaging, web design, and more.
What differentiates them is their ability to redefine creativity and craft brands with a strategy to impact the future.
Manual is a design and branding studio with offices in San Francisco.
They offer a wide range of services including branding, packaging, web design, and more.
Their work strives to clarify purpose, build meaning, and stir up curiosity and emotion.
The branding agency you provided is How&How Ltd. They have offices in London, Lisbon, and Los Angeles.
How&How Ltd provides strategy, design, and digital systems to turn businesses into brands.
Their portfolio includes clients from various industries such as SAAS, fintech, climate-tech, and femtech.
What differentiates them is their focus on creating brands that enrich lives, nature, and founders.
They also emphasize the importance of using creativity as a vessel of meaning and a building block of culture.
In summary, the branding industry in 2024 has been marked by exceptional achievements from a variety of agencies.
Each agency brings unique strategies and creative flair to the table.
Their work demonstrates a blend of creativity, strategic thinking, and an ability to resonate with diverse audiences.
So whether you're a client looking for an agency to work with, or a designer trying to keep an eye on competition—I hope my list give you some clarity.
Just keep in mind that most of these agencies work with clients worldwide, so they don't have an office in your town—you'd probably still be able to work with them.
At the end, it all comes down to what type of work you like most.
I encourage you to check out their portfolios to see which one resonates with you the best.
BTW. These agencies might be quite pricey, so if you're looking to get high-quality designs, but without breaking the bank—check out my portfolio.
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I'm a branding expert and graphic designer based in NY. I specialize in the development of brands: brand strategy, identity & web design. Need help with your project?—Get in touch
