Arek Dvornechuck
Branding Expert
Top Logo & Brand Identity Designers in NYC
.webp)
New York City stands as the epicenter of creative excellence, home to some of the world's most talented logo and identity designers.
From independent freelancers crafting bespoke logos to powerhouse agencies managing global brand portfolios, NYC offers top expertise in every category.
Whether you need a personal logo or a full-scale rebrand, this comprehensive guide showcases the city's finest creative talent.
Specialty: Freelance branding and web design
Website: ebaqdesign.com
Office: 495 Flatbush Ave, Brooklyn, NY 11225
Contact: arek@ebaqdesign.com
Recent standout projects include Brevidee (branding for a video editing SaaS), Airport Executive (brand identity for a London-based chauffeur service), and SweetGrass (upscale dispensary rebrand in Mississippi).
Specialty: Bold logo design and monograms
Office: New York, NY (freelance)
Contact: Reach via Behance/Instagram
George has created logo and identity work for major brands including Disney, New Balance, and the NFL, with a focus on clean, modern logo marks and minimalist sports team logos.
Specialty: Boutique studio for branding, illustration, and art direction
Website: www.lottanieminen.com
Office: Brooklyn, NY
Contact: studio@lottanieminen.com
Notable work includes visual identity for Maisonette (children's e-commerce brand), creative direction for Rent The Runway, and design of a luxury fashion brand book for Cienne.
Specialty: Elegant logos, food packaging, restaurant branding
Website: louisefili.com
Office: 310 E 23rd St, Suite 8F, New York, NY 10010
Contact: info@louisefili.com
Recent projects include branding for Pisellino (NYC Italian café/bar), the Montecatini art deco-inspired typeface family, and poster design for the 2025 National Book Festival for the Library of Congress.
Specialty: Concept-driven boutique branding studio
Website: unspokenagreement.com
Office: 67 West St, Brooklyn, NY 11222
Contact: Via online contact form
Recent work includes branding and packaging for Jolie (beauty startup), identity and 3D design for Therma (climate control tech brand), and branding and packaging system for Proper (sleep wellness company).
Specialty: Brand identity and digital design for tech startups
Website: brasshands.com
Office: New York, NY (Freelance studio)
Contact: Via website contact form
Kyle has created brand identity systems for major tech companies including Square, Weebly, and Cloudflare, focusing on strategic identity and web design for startups.
Specialty: Lifestyle and digital brand design, women-led studio
Website: lechestudio.com
Office: New York, NY
Contact: studio@lechestudio.com
Recent projects include Studio Petra (modern meditation brand identity), Wildly Well (wellness brand design), and Whole Wellness by Carla (holistic health branding).
Specialty: Full-service digital branding and web design agency
Website: papertiger.com
Office: Ridgewood, NJ & NYC
Contact: Via website contact form
Notable work includes SOCi (rebrand and website for an AI-driven marketing platform), Just Salad (digital experience design for restaurant chain), and Crestron Home (luxury smart-home website revamp).
Specialty: Strategy-driven brand identities and visual design
Website: franklyn.co
Office: Brooklyn, New York
Contact: hello@franklyn.co
Franklin Co. has made waves with high-profile rebrands including:
Recent projects include Klaviyo (scalable brand system for the e-commerce CRM), Google Campus (global campaign visuals for Google locations), and Goodnotes (award-winning rebrand for a top note-taking app).
Specialty: Cutting-edge studio specializing in animated identities and typographic R&D
Website: dia.tv
Office: New York, NY (HQ; also Chamonix, FR)
Contact: Info via website
DIA is known for kinetic brand identities including Squarespace (ever-moving typographic system), Nuits Sonores 2025 (generative festival identity capturing musical energy), and A-Trak Tours (dynamic typographic tour visuals).
Specialty: Global agency known for iconic tech and consumer rebrands
Website: design.studio
Office: 5-26 46th Ave, Long Island City, NY 11101
Contact: newyork@design.studio
Major projects include Airbnb ("Belong Anywhere" global rebrand strategy), Deliveroo (comprehensive rebrand fueling international growth), and Depop (youth-focused brand refresh).
Specialty: High-concept branding and advertising
Website: andwalsh.com
Office: New York, NY (Manhattan)
Contact: Contact via website
Led by Jessica Walsh (formerly of Sagmeister & Walsh), recent work includes Zooba (vibrant brand identity for Egyptian street food chain launched in NYC), Jewish Museum (geometric identity system blending historic and modern), and Baboon (end-to-end brand creation for luggage brand).
Specialty: Top startup-focused agency with end-to-end brand development
Website: redantler.com
Office: 205 Hudson St, 7th Fl, New York, NY 10013
Contact: info@redantler.com
Red Antler has helped launch major brands including Casper (branding the playful "new leader in sleep"), Allbirds (crafting the eco-friendly footwear brand from scratch), and Brandless (identity and packaging for a DTC essentials brand).
Specialty: Renowned branding agency for tech, finance, and culture brands
Website: wearecollins.com
Office: 457 Grand St, Brooklyn, NY 11211
Contact: info@wearecollins.com
Notable rebrands include Mailchimp (bold rebrand redefining the email marketing giant), Dropbox (colorful brand overhaul making the cloud service stand out), and Robinhood (friendly, accessible fintech rebrand for the trading app).
Specialty: Strategy-driven design studio known for media and entertainment branding
Website: gretelny.com
Office: New York, NY (Manhattan)
Contact: Via website contact form
Recent projects include Netflix (global brand design system for the streaming platform), VICE News (on-air identity package and graphics), and Knoll (refreshed brand and digital design for the heritage furniture company).
Specialty: Purpose-driven design studio focusing on nonprofits and social impact brands
Website: hyperakt.com
Office: Brooklyn, NY
Contact: info@hyperakt.com
Work includes UNICEF (campaign branding and infographics for global initiatives), Ford Foundation (website and report design with new visual identity elements), and The Hillary Campaign (2016 infographics and social impact visuals).
Specialty: Modernist design studio specializing in brand systems and print/digital standards
Website: order.design
Office: New York, NY
Contact: hello@order.design
Founded by Pentagram alumni, recent projects include NASA Graphics Standards (reissue of NASA's iconic 1975 "Worm" logo manual), MUJI USA (minimalist retail collateral and signage system), and Standards Manual (design of archival design books).
Specialty: The world's largest independent design consultancy
Website: pentagram.com
Office: 204 5th Ave, New York, NY 10010
Contact: info@pentagram.com
Recent NYC team projects include Shake Shack (refreshed visual identity for the burger chain), Microsoft (icon system & Fluent design language collaboration), and MoMA (brand identity and wayfinding design for museum's expansion).
Specialty: Pioneers of the modern logo with over 60 years of iconic work
Website: cghnyc.com
Office: 450 Park Ave S, New York, NY 10016
Contact: info@cghnyc.com
Famous for creating logos for Chase Bank, National Geographic, PBS, with recent work including Mobil (iconic red "O" logo updated for digital), US Open (modernized tennis tournament logo), and NBC (ongoing stewardship of the classic peacock logo).
Specialty: Influential global agency marrying brand strategy with bold identity
Website: wolffolins.com
Office: 261 Madison Ave, New York, NY 10016
Contact: newyork@wolffolins.com
Recent projects include Uber (2018 global rebrand simplifying the app and wordmark), Spotify (brand strategy and interface design guidance during hyper-growth), and LG (brand refresh introducing dynamic motion elements).
Specialty: Global brand consultancy known for brand valuation and corporate rebrands
Website: interbrand.com
Office: 130 Fifth Ave, New York, NY 10011
Contact: newyork@interbrand.com
Recent work includes AT&T (comprehensive brand revitalization post-merger), Visa (brand identity update for digital-first usage), and New York Knicks (team logo and brand uniform redesign).
Specialty: Heritage branding agency (over 80 years) merging design + experience
Website: landor.com
Office: 2 Grand Central Tower, 140 E 45th St, New York, NY 10017
Contact: newyork@landor.com
Recent projects include FedEx (brand system evolution and packaging redesign), American Express (brand identity refresh and Centurion logo update), and Pepsi (2023 logo rebrand bringing back the retro look).
Specialty: Brand strategy and design firm behind numerous corporate identities
Website: lippincott.com
Office: 599 Lexington Ave, New York, NY 10022
Contact: info@lippincott.com
Notable work includes Starbucks (brand packaging and store experience design updates), Southwest Airlines (heart logo rebrand and livery design), and Chevron (brand strategy and identity simplification).
Specialty: "Simplicity" focused branding agency known for brand naming and simplification
Website: siegelgale.com
Office: 625 Ave of the Americas, New York, NY 10011
Contact: newyork@siegelgale.com
Recent projects include CVS Health (rebranding CVS with the health heart icon), MetLife (brand overhaul with new wordmark), and Mastercard (helped refine the minimalist circle logo and branding).
Specialty: Global branding agency handling large-scale corporate and consumer brand programs
Website: superunion.com
Office: 3 Columbus Circle, New York, NY 10019
Contact: newyork@superunion.com
Recent work includes Pfizer (2021 logo rebrand with double helix icon), BBC (refreshed on-screen graphics and custom typeface), and Ford (global brand experience alignment and naming strategy).
Specialty: Worldwide branding firm bridging strategy and design
Website: futurebrand.com
Office: 22 W 21st St, New York, NY 10010
Contact: newyork@futurebrand.com
Notable projects include American Airlines (rebrand with updated eagle logo and livery), NYC Tourist Board ("NYCgo" city tourism identity system), and collaboration on Burger King's 2021 retro rebrand strategy.
Specialty: International design agency known for complex corporate identity systems
Website: metadesign.com
Office: 79 Madison Ave, New York, NY 10016
Contact: info@metadesign.com
Recent work includes New York Public Radio (WNYC brand identity refresh), Volvo (global brand consistency program), and Citibank (user experience and signage design integration).
Each designer and agency featured here brings distinct strengths to the table. Independent designers offer personalized attention and often specialize in specific industries or styles.
Boutique studios provide the perfect balance of creativity and strategic thinking, while large agencies bring extensive resources and global reach.
When selecting a designer or agency, consider:
New York City's creative landscape offers unparalleled access to world-class talent.
Whether you're a startup seeking your first logo or an established company ready for a rebrand, NYC's design community has the expertise to bring your vision to life and create a brand identity that truly resonates with your audience.
As an Amazon Associate, I earn from qualifying purchases.
I'm a branding expert and graphic designer based in NY. I specialize in the development of brands: brand strategy, identity & web design. Need help with your project?—Get in touch
