Arek Dvornechcuck
Branding Expert
A company's logo is often the first impression and an important brand asset. For healthcare organizations, the logo should inspire trust and convey their mission. Here are 9 healthcare logos that are well-designed and communicate key attributes about the brand:
The American Red Cross logo features the organization's name in black bold text, with a red cross icon to the left. The red cross is globally recognized as a symbol of humanitarian aid, while the black text and capital letters give it an authoritative feel. This simple but impactful logo quickly communicates the Red Cross mission.
The Cigna logo uses blue as its dominant color, which represents trust, loyalty and security. The logo is comprised of the company name in navy blue accompanied by a design mark of stacked, curved strips forming an abstract heart. The overall effect evokes caring, wellness and a customer-focused approach.
Mount Sinai's logo conveys excellence and leadership with an academic style. The iconicMount Sinai name appears in a customized serif font, with “Health System” in a modern sans-serif font underneath. The logo redesign opted for all caps to emphasize the brand’s stature.
The Kaiser Permanente logo makes great use of negative space. The "K" and "P" initials overlap in an ingenious way to create a stylized design reminiscent of an abstract human figure. The bold orange color expresses energy, innovation and a human-centered philosophy.
Walgreens' logo redesign simplified the brand's image while retaining its heritage. The iconic storefront marquee-style wordmark brings to mind the company's long history yet looks distinctly modern. The red color helps the logo stand out in the pharmacy category while also symbolizing passion and vitality.
Aetna’s logo redesign features a minimalist, sans serif font for a clean modern look. The logo eliminates clutter to showcase the blue Aetna name as the focus. The unique font style gives the brand a friendly personality. The dark blue evokes stability, trust and security.
The Cleveland Clinic logo makes memorable use of the organization's initials. The interlocking "C" and "C" stylized in green create a distinctive brand mark. The forest green color speaks to renewal, growth and the Clinic's health mission. Overall, the logo exudes professionalism and expertise.
Fortis Healthcare's red logo projects passion, energy and a caring approach. The name is spelled out in contemporary white letters overlaying a red cross symbol. The vibrant hue catches the eye while the icon drives home the brand’s healthcare focus. The bold simplicity quickly communicates the essence of the brand.
Northwell Health’s logo redesign incorporated wavy lines that abstractly suggest the human body. The calming teal color projects healing and trust. The sans-serif font grounds the brand by emphasizing clarity and straightforward communication. Together, the logo design elements reflect the health system's commitment to delivering compassionate, quality care.
A company's logo is a critical asset that conveys brand identity and values. These 9 healthcare organization logos use color, symbols, fonts and negative space to effectively communicate their mission to deliver trusted, compassionate care. When thoughtfully designed, a logo can establish meaningful connections with patients and communities for years to come.
