100+ Best Brand Style Guides in 2026 (Famous Brands)

Searching for style guide examples to inspire your brand? I've compiled the ultimate collection of over 100 brand style guides from the world's most recognized companies.

Building brand recognition and differentiation requires meticulous attention to how your brand assets are used across every touchpoint.

Branding is fundamentally about consistency—and style guides are the essential tools that make consistency achievable.

The most memorable brands stick in our minds because they maintain unwavering consistency in their logo usage, typography, color palettes, and visual assets.

When we encounter these logos, fonts, and colors consistently over time across different applications, they become instantly recognizable and evoke a sense of reliability and trust.

Conversely, when brand elements are used inconsistently, it diminishes brand value and creates confusion in the marketplace.

Table of Contents:

1. What is a brand style guide?
2. Why are style guides important?
3. Best style guide examples
4. Who creates style guides?
5. What's included in a style guide?
6. How much does a style guide cost?
7. How to create a style guide

That's precisely why establishing a comprehensive brand style guide is essential for ensuring proper use of your brand assets.

A powerful brand presence is built through the consistent repetition of your logo, fonts, colors, and imagery across all communications.

Furthermore, a style guide aligns everyone—from internal teams to external partners—ensuring collective efforts build a strong, unified brand presence.

PS. Want to learn how to create a style guide from scratch?—Watch my YouTube tutorial.

1. What is a brand style guide?

A brand style guide—also known as a brand book, brand manual, or brand standards document—establishes the rules for how a brand should be presented.

A style guide is a comprehensive rulebook that defines the visual and verbal identity of a brand.

It specifies how to use the brand from both graphic design and language perspectives.

These guidelines empower graphic designers, marketers, web developers, and content creators to stay "on brand" in everything they produce.

2. Why are style guides important?

A style guide improves communication by ensuring consistency within individual pieces of content and across all brand applications.

In essence, a style guide ensures a cohesive brand experience at every touchpoint.

This means that regardless of how, when, or where someone experiences your brand, it always feels unmistakably like the same brand.

Your target audience experiences the same core brand attributes across every interaction point.

3. Best style guide examples

The most effective way to understand what makes a great style guide is by studying examples from leading brands.

I've compiled a comprehensive list of 100+ famous brands and their style guides.

Use these examples to discover best practices and find inspiration for your next branding project.

Below is the complete list—open the links in a new window to explore each PDF.

Bookmark this page for future reference.

100+ Best Brand Style Guides

1. Apple Identity Guidelines
2. Samsung Visual Identity Guide
3. Cisco Brand Book
4. National Geographic Style Guide
5. Slack Brand Guidelines
6. NASA Graphics Manual
7. Twitter Brand Guidelines
8. Tesla Branding Manual
9. Deloitte Global Brand Guidelines
10. Dell Brand Identity Standards
11. XBOX Brand Guidelines
12. L'Oréal Graphic Guidelines
13. ASICS Brand Style Guide
14. Dell Brand Standards
15. IBM Developer Brand System Guidelines
16. Yale University Brand Guidelines
17. Peloton Commercial Marketing Guidelines
18. New Balance Brand Bible
19. Hyundai Identity Guidelines
20. GoDaddy Trademark Guidelines
21. Umbro Brand Standards Document
22. Adobe Corporate Brand Guide
23. Trip Advisor Branding Style Guide
24. Avast Brand & Logo Guidelines
25. Snapchat Brand Playbook
26. Pinterest Brand Guidelines
27. Jaguar Style Guide
28. Uber Brand System Quick Guide
29. UPS Brand Guidelines
30. TESCO Brand Toolkit & Guideline
31. Walmart Brand Guidelines
32. Mitsubishi Visual Identity Guideline
33. Kryptonite Brand Manual
34. The Emirates Logo Usage Guidelines
35. Aetna Logo Usage Guidelines
36. Xiaomi Visual Identity Guideline
37. Michelin Brand Usage
38. BMW Advertising Guidelines
39. Alaska Airlines Identity Style Guide
40. Target Brand Guidelines
41. Domino's Brand Manual
42. British Rail Corporate Identity Manual
43. Sony Brand Identity Guidelines
44. Air Asia Style Guide
45. Yamaha Logo Usage Guideline
46. Formula 1 Brand Guidelines
47. Windows Logo Usage Guide
48. Honda Brand Design Style Guide
49. Santander Style Guidelines
50. ESPN Brand Identity Guide
51. Casio Logo Guide
52. Motorola Style Guide
53. Pfizer Brand Guidelines
54. American Express Communication Guide
55. Lyft Brand Manual
56. The North Face Brand Guide
57. Coca-Cola Identity Style Guide
58. Dropbox Brand Guidelines
59. Mercedes-Benz Brand Elements
60. Spotify Brand Style Guidelines
61. TEDx Branding Guidelines
62. Ford Brand Book
63. PayPal Corporate Master Brand Guidelines
64. Hard Rock Hotel Brand Identity Guidelines
65. FIAT Brand Book
66. Red Bull Style Guide
67. Jeep Brand Mark Guidelines
68. WWF Brand Guidelines
69. Kentucky Fried Chicken Style Guide
70. Volvo Brand Identity & Communication Guide
71. Alfa Romeo Brand Guidelines
72. Epson Design & Brand Standards
73. YMCA Graphic Standards Guide
74. EA Sports Brand Guide
75. SpaceX Logo Style Guide
76. Pirelli Brand Book
77. Pepsi Brand Standard
78. Expedia Group Brand Guidelines
79. Smithsonian Museum Brand Book
80. FedEx Branding Guidelines
81. General Electric Brand Expression Guidelines
82. Skype Brand Book
83. BenQ Corporate Guidelines
84. Heineken Visual Identity Guidelines
85. AT&T Brand Identity System
86. Husqvarna Corporate Design Manual
87. Lenovo Visual Identity Guidelines
88. Lexus Logo Style Guide
89. Marks & Spencer Design Guidelines
90. Allianz Basic Brand Book
91. Volkswagen Corporate Design Manual
92. Puma Brand Style Guide
93. Starbucks Logo Guidelines
94. Mastercard Brandmark Guidelines
95. Sharp Identity Guidelines
96. Philips Brand Identity Guide
97. LG Brand Guidelines
98. HSBC Brand Basic Elements
99. Southwest Brand Style Guide
100. Microsoft Visual Identity Guidelines
101. Facebook Brand Assets Guide

As a designer and branding expert, I regularly study other brands' work to discover ideas for improving my own projects.

I analyzed many of these style guides while preparing for recent client work, and now I'm sharing this collection for your inspiration.

If I missed any of your favorite style guides, send me an email so I can add them to the list.

4. Who creates style guides?

A style guide document is typically developed by the team working on the branding project—whether that's an agency, in-house design team, or freelance designer.

Style guides are created by designers and agencies who specialize in brand identity and branding strategy.

While not every designer has the expertise to develop comprehensive style guides, most experienced designers can create at least a basic style sheet covering the fundamentals.

5. What's included in a style guide?

Depending on the organization, a style guide might document various brand assets including typography, color palette, layout systems, patterns, imagery, illustrations, icons, animation, UI elements, and other graphic assets.

A basic style guide includes: logo usage, versions, colors, and clear do's and don'ts.

However, comprehensive style guides also include brand strategy, tone of voice, editorial guidelines, and copywriting examples.

Every style guide should conclude with real-world application examples—business cards, stationery, signage, website mockups, and more.

Ultimately, every style guide is unique because every organization has different requirements and brand complexity.

6. How much does a style guide cost?

As mentioned earlier, a style guide can range from a few essential pages to hundreds of detailed pages—so pricing varies significantly.

Expect to invest anywhere from $3,000 and up for a professional style guide in 2026.

The final cost depends on who you hire and the scope of the project.

Like logo design and other creative services, pricing depends on who you hire, their experience level, expertise, and location.

However, while many designers can create logos, developing a comprehensive brand standards document requires specialized expertise.

Building a thorough style guide is meticulous, detail-oriented work that only experienced branding professionals truly master.

7. How to create a style guide

Design isn't always linear from A to B—it's an iterative process where designers test and refine solutions.

Start by listing all touchpoints where users will interact with your brand.

First, identify where your logo and brand assets will be used.

Based on that inventory, outline the sections your guidelines should include.

Here's a straightforward process for creating a basic style guide:

1. Establish logo usage guidelines
2. Define your color palette
3. Outline typography specifications
4. Document your brand voice
5. Include real-world application examples

As noted earlier, your style guide can range from a few pages to several hundred.

For example, the style guide I recently developed for a client spans over 70 comprehensive pages.

You can see this template when you download the Brand Guidelines Kit.

Conclusions

The more people involved in working with your brand, the more challenging it becomes to maintain consistency over time.

Consistency is the foundation of effective branding.

Inexperienced designers often add their own interpretations to a brand, inadvertently breaking established rules and weakening brand consistency.

The solution is a well-developed style guide that provides clear direction for creating marketing collateral while ensuring unified brand presentation.

Ready to create your own style guide? Check out The Brand Guidelines Kit—my comprehensive style guide template used for client deliverables.

In my YouTube tutorial, I demonstrate how to quickly customize this template.

Also explore my related articles:

• 19 Best Examples of Brand Guidelines in 2026
• How To Create A Brand Style Guide
• 50+ Best Style Guide Templates in 2026

Have a great style guide to add to the list? Leave a comment below.