Whether you want to get into cannabis business as an investor or you’re a designer conducting some research into cannabis logos – I got some good news for you:
I’ve put together a selection of 10 best cannabis branding examples for your inspiration.
Marijuana Business Daily estimates that U.S. retail sales of legal cannabis products totaled $6.1 billion in 2017 and could rise to $13.7 billion by 2021.
Branding of a Cannabis Business
Various marijuana-based markets keep emerging, such as those within the healthcare and leisure markets.
No matter what business you’re starting, you should organize your thoughts and develop a brand strategy before designing anything for your brand.
There are many different businesses you can create around weed and like any other business, they need to have a firm grasp of their branding.
Types of cannabis businesses:
cannabis apparel etc.
Part of the effort is focused on making cannabis products more respectable and acceptable, and moving on from the traditional stoner image.
Design agencies and freelancers are being called in to create brand identities for all manner of cannabis products.
Branding a marijuana-based business is tricky, especially since you also need to overcome the social stigma that is associated with the product.
1. Leafs by Snoop
Leafs by Snoop – the brand identity and packaging for Snoop Dogg’s cannabis product line was designed by well-known design agency – Pentagram.
It is probably the top marijuana brand in the US.
The distinctive leaf-based logo and luxurious weed boxes project high-end look & feel.
Leafs by Snoop is probably the best example of a beautiful branding design in cannabis industry.
The mark is not only visually appealing, but also the packaging is very attractive and high-end.
2. Marley Natural
Marley Natural is more than just its selection of four branded herbs – it’s a whole lifestyle brand, with a line of hemp seed body care products and a collection of high-end black walnut smoking accessories.
The name as well as the lion symbol play off the most famous weed aficionado – Bob Marley.
Heckler Associates – a Seattle based agency created this eye-catching logo and packaging design.
3. Kiva Confections
Kiva Confections grew out of need to create an edible cannabis product that was potent, consistent, and enjoyable to consume.
By teaming up with expert chocolatiers and cultivators, they’ve created award-winning range of cannabis chocolates.
The vintage style perfectly captures company’s sophisticated connoisseur angle.
Its branding was done by San Francisco agency MINE and reflects the company’s sophisticated connoisseur angle.
4. Wana Edibles
Wana Edibles believes that the responsible use of cannabis is a life enhancing experience and that the use of Wana’s products is the best way to enjoy cannabis.
The clinical look, no-nonsense design gives the brand a definite air of respectability.
Wana’s brand is built around the tagline ‘Enhance your life’ and based on professionalism, consistency, quality, and innovation.
5. The Goodship Company
The Goodship Company brings to the cannabis market industry’s most delectable baked goods, chocolates, and confection.
The company focuses on products that combine both a clean, soothing, uplifting high with a magically delicious taste.
The contemporary logo and illustrations of ships give this brand eye-catching visual appeal.
The Goodship sells quality cannabis-infused goods to more than 100 recreational marijuana stores across Washington state.
Apothecanna products are formulated with natural, nutritious ingredients to help balance the body and the senses.
Its mission is to spread the wisdom of traditional plant medicine.
The clean, modern, spa-like look and feel for their skin care line projects a professional look.
The products are named based on their effect and along with color coding each distinct line helps the consumer easily identify which product is right for them at any given time.
7. Willie's Reserve
Willie’s Reserve is a brand launched by Willie Nelson, a musician known for his love of marijuana.
This line of marijuana products celebrate Willie’s love of cannabis and the culture surrounding it.
The brand identity captures a blend of Willie’s outlaw reputation, his belief in fun and freedom.
When Willie decided to launch his own cannabis range he turned to Santa Monica agency, Rival.
8. Seven Point
Seven Point, the outstanding high-end Chicago based state-approved medical cannabis dispensary.
Seven Point provides premium individual consultation and a well-planned menu of medical cannabis varieties.
The slimmed sans serif type projects simple yet elegant look & feel.
The name Seven Point, which relates to the seven characteristic leafs of the marijuana flower, was La Tortillería´s cue for building the entire brand identity.
9. Level Blends
Level Blends is a California cannabis brand that provides pesticide, solvent, and additive free products.
All labels are printed on speckled Mohawk stock and feature pops of neon to reflect both the scientific and organic quality of the products.
There is a different color for each cannabis strain profile.
Users can easily identify the type of cannabis and tailor their experience better to fit their individual needs.
Medihuanna is not a consumer brand like all of the above, but rather a B2B company, a medicinal marijuana education provider based in Sydney/Australia.
I created the new logo, brand identity and website for Medihuanna (see the project here) and my client found me through this article.
The logo is just a simple workmark with a distinctive leaf petal above.
The leaf petal also unfold in animation, bringing the logo to live.