Arek Dvornechuck
Branding Expert
How To Use Dall-E 3 For Logo Design
Need help with branding?
I specialize in the development of brands—from brand strategy & identity, to web design, motion and beyond.
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Do you wanna know how to create AI-generated logos?
DALL-E 3 is an AI model made by OpenAI to create images from text—Its uniqueness stems from its ability to combine language and visual processing.
AIs might not be perfect, but it’s a good tool to just get logo ideas, fast and easily.
How to use Dall-E 3 for Logo Design?
In order to use Dall-E 3, you would have to go to ChatGPT and then select Dall-E 3—Remember, you have to have a subscription to use Dall-E 3.
There is also an alternative, simply go to www.bing.com/create, and there you can access Dall-E 3.
Besides getting lots of ideas quickly, you can ask for specific styles and methods—You can even tell the A.I. to copy your favorite designer!
Before making your logo, you may want to decide on your brand first—read my other post on using ChatGPT for brand strategy.
You can also watch this as a video on my YouTube channel:
Also, you might wanna check out my other article where I feature the best AI art generators.
To give you an idea of how to utilize Dall-E 3, here is a general prompt structure.
Just describe your desired logo in a natural language, just like in the example above...
"Simple flat vector logo of an Eagle on a white background"
In this example, we have the style, which is the "flat vector", the subject "eagle", and "white background" for your choice of background color.
Just to give you a little help, I also recommend you to check out my other article where I describe my logo design process in detail.
Check out this massive collection of styles, genres, and artists that you can also use in your Dall-E 3 prompts.
Now, let’s dive right into designing logos using Dall-E 3.
Let's start with choosing the type of logo that you want—Please note that it is important to choose the type of logo which you think is perfect for your brand.
Just like Midjourney, Dall-E 3 is also not good with text, but you can use it to create letter-mark logos, mascot logos, emblem logos, and basically any type of pictorial mark.
Each type of logo has its own unique advantages and disadvantages, so you’ll need to decide on what type of logo you want.
The first example is the lettermark logo a type of logo that uses a stylized letter or multiple letters—here’s a prompt example:
A lettermark of letter E, logo, serif font, vector, simple--no realistic details
It’s usually either the first letter of the company name or the company's initials that have been somehow stylized to create a unique, distinct look & feel.
This type of logo is usually used by companies with long names or big corporations that operate in various industries and categories.
The second type of logo is the mascot logo, which is a type of logo that features a cartoon character or animal—an example of the prompt:
A mascot logo of a frog, simple, vector--no shading detail
Mascots help make the brand look more relatable and evocative, which in turn helps create a strong bond with the audience.
This type of logo is often seen in businesses related to sports, entertainment, and food and drink.
The third type of logo is called an Emblem logo—this kind of logo uses a symbol or crest as the main part of the design, usually with some text embedded in it.
An emblem for a motorcycle group, vector, simple--no photorealistic details
Emblems are often used by companies in industries like automotive, education, government, and the military—as they convey a sense of legacy, tradition, and authority.
If you’re looking for some inspiration, probably the most famous emblem is the Harley Davidson logo.
Overall, comparing the results using Dall-E between both platforms, I think ChatGPT gives a little better results than when using Microsoft Bing.
Different art styles make different feelings—Mention styles in prompts to get logos in a certain vibe.
For example, we can use Abstract Expressionism, Crystal Cubism, Pop Art, and etc.
Artistic Expressionism is an early 20th-century art movement that focused on depicting the subjective expression of the artist's inner experiences.
A logo for an ice cream brand, simple, vector, Abstract Expressionism.
It is characterized by the use of distortion, exaggeration, and non-naturalistic colors to depict not objective reality but the artists' own emotional and psychological reactions to the world.
Upon entering the prompt, Dall-E 3 in Microsoft Bing didn't really listen to it.
I think it paid more attention to "Simple Vector" because the result shows more of a modern contemporary design—Nothing really about abstract expressionism.
ChatGPT on the other hand, provided the most representative of this certain genre.
Crystal Cubism was an offshoot of Cubism and it features flat, angular forms inspired by the glittering facets of cut gemstones.
A logo for an ice cream brand, simple, vector, Crystal Cubism.
This type of art usually uses a limited muted color palette, often just shades of gray, white, and brown.
When designing a logo using Crystal Cubism, the A.I. will most likely use angular shapes crystal-like forms, and color.
Pop Art is an art movement that emerged in the 1950s and 1960s that challenged traditions of fine art by including imagery from popular and mass culture.
A logo for an ice cream brand, simple, vector, Pop Art.
With its focus on consumerism and popular media, Pop Art is characterized by bold colors, minimalism, repetition, and a blend of high and low cultural references.
When designing a logo using Pop Art style, expect the A.I. to provide you with bright, bold colors, clean lines, collage techniques, ben-day dots, and a flat, graphic aesthetic.
Another way to improve prompts is to name artistic methods.
Some techniques help logo designers, like outlines, gradients, or looking like screen-printing.
One way to design a logo is the outline method. It can make logos that are simple but memorable.
A simple logo of a basketball, outline, flat, vector--no realistic photo details
Using the outline effect is a good idea if you want to incorporate pseudo 3D elements into your designs, but without making them too complex (no shadows, gradients, etc.)
When generating a logo design using the outline technique, the A.I. will involve using distinct, defined lines and shapes without solid colors or complex textures.
Logos with outlines have a clean, uncluttered aesthetic while still being striking and visually engaging.
Logo designers also often use the gradient method—This involves gradually blending colors and tones, going from light to dark or one color to another.
A simple logo of a basketball, gradient, flat, vector--no realistic photo details
With logos, gradient techniques can add a subtle yet bold style.
One of the most famous examples of logos using the gradient technique would be the Instagram logo.
You can also tell the AI to copy famous logo designers' styles by using their names.
People get good results naming other top logo designers too—here’s a great list of graphic designers to try with Dall-E.
This guides the AI to mimic specific aesthetics from well-known artists.
First off, we have Piet Mondrian, which has a very distinctive style.
A flat vector logo of an owl, minimal, by Piet Mondrain--no realistic photo details
This may give results similar to mentioning an art movement like De Stijl—However, it makes the image style more distinct.
Based on the results, Dall-E 3 provided unique and beautiful logos on both ChatGPT and Microsoft Bing.
The work of Paul Rand is characterized by a distinct minimalist, simplistic style.
A flat vector logo of an owl, minimal, by Paul Rand --no realistic photo details
As seen in the example below, the design of the owl is simplified and stylized to reflect Rand's minimal approach.
The goal is to create a design that is bold and memorable, while also being clean and straightforward.
The work of Saul Bass is defined by his signature bold, graphic aesthetic.
A flat vector logo of an owl, minimal, by Saul Bass--no realistic photo details
His logo and film title designs are recognized for their minimal, symbolic shapes conveyed with visual impact—As seen in the result given by Dall-E below, the owl has bold lines, as well as colors.
As Bass' style exemplified striking visual clarity and simplicity, expect the AI to provide you with images or logos with bold and visually appealing designs.
When working with any AI tool, including Dall-E, it's vital to give clear instructions about what you want and don't want in the image.
The last thing we can do is we can just follow up with some instructions by providing definite guidelines and requirements to help the AI generate better results.
Once you like some of the logos it provided but still need little changes, you can just regenerate by entering your additional instructions.
Let's see the example above, the originally generated image has a white background and I decided that I wanted the other way around.
In this case, I just entered another prompt to Dall-E saying, "Invert the colors, make the owl white on black background"
Based, on the result as you can see, it retained the logo but inverted the colors.
Being specific about desired and undesired elements leads to outputs that closely match your vision.
Clearly explaining criteria for style, composition, colors, etc. while ruling out unsuitable options focuses the AI.
AI tools like Dall-E can streamline your process and help you explore ideas quickly.
However, AI won't completely replace designers—it will aid us in generating more concepts faster.
Ultimately, you'll still need a professional designer's expertise to refine and polish your logos.
Whether experienced or just starting out, Dall-E can be a useful asset in logo design if leveraged properly—It won't substitute human creativity and judgment but rather enhance a designer's workflow.
For more logo prompt examples, see my "50+ Styles for Logo Design" book—It's a Canva presentation with over 50 pages of prompts and logos modeled after the images in this article.
AI is a valuable design tool, but a designer's skills are still vital to perfecting logos—Dall-E can help designers ideate faster, but final logos require a pro's finesse.
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I'm a branding expert and graphic designer based in NY. I specialize in the development of brands: brand strategy, identity & web design. Need help with your project?—Get in touch
