It featured a two-tailed mermaid inspired by Greek mythology, as a reference to the nautical history of Seattle.
In 1987, after Il Giornale’s bought Starbucks, Heckler reimagined existing maritime visuals to reflect Starbucks' Seattle roots.
The logo was updated to a kelly green to convey freshness and growth.
In 1992, Starbucks updated their logo to focus on their iconic siren and use a green and white palette to "inspire and nurture the human spirit".
They underwent a logo redesign in 2011, giving their iconic siren a more realistic look and altering the typeface of the company's name.
The logo has since become an iconic symbol of the company and its values, representing their commitment to quality coffee and customer service.
It is a testament to the hard work and dedication of Starbucks' designers over the years.
The Shell logo is one of the most iconic brands in the world, having undergone several transformations over its century-long history since being founded by Marcus and Samuel Shell in the early 1900s.
The original Shell logo was only a simple, monochrome doodle of a shellfish that was created in 1900.
In 1904, the original Shell logo got its first significant changes, becoming a Shell of Scallop.
In 1930, the Shell logo underwent its third makeover, becoming more symmetrical and formal.
The pattern resembled a crownmore and suggested that the company dominated the oil industry.
Until the fourth redesigning in 1948, the logo added yellow and red colors to make it more vibrant and appealing to audiences.
From 1948 - 1961, there hadn't been any bold changes to their logo design, until 1971 when they came up with a more modern and minimalist design using only shapes and lines.
Today, the Shell logo remains a powerful and recognizable symbol of the company’s commitment to innovation and sustainability.
It continues to be used in Shell’s branding, advertising and corporate identity materials.
The Pepsi logo has evolved over the years, beginning with its original design in 1898.
In 1898, the company changed its name from Brad’s Drink into Pepsi-Cola.
As a result, the Pepsi logo was drastically altered to incorporate the Swirly Script font for its new brand name.
Then, by 1905-1906, the swirled design was still used but it was made simpler and bolder.
The 1906 Pepsi logo was changed to incorporate a lot of text and a spherical shape, and the typography remained broadly the same.
In 1940’s, the logo was updated into a bottlecap logo and used a blue color for the first time which stirred up patriotic emotions in the aftermath of World War II because of the combination of red, blue, and white colors.
In 1960’s, they changed the logo to make it a plain black wordmark with the Pepsi name written in a large and sans serif font above the flat bottle cap shape to convey its confidence to the world.
Then, Pepsi introduced its iconic red, white, and blue globe logo that has remained largely unchanged since its introduction.
Whether you’re drinking a can of Pepsi or just seeing the logo on a billboard, it’s impossible to miss the iconic logo and the history it represents.
The Coca-Cola logo is one of the most well-known logos in the world.
Although we are all familiar with its distinctive shape and colors, it hasn't always resembled the way it does today.
It featured a letter “V” and a letter “W” overlapping in a circle, with a stylized swastika in the center.
This logo was used until 1945 when the company was rebranded after World War II.
In 1945, the logo was redesigned to represent a new era of Volkswagen.
The logo now featured a black and white design with a stylized “V” in the center.
This logo was used until 2000, when Volkswagen decided to switch to a more modern, contemporary look.
The modern Volkswagen logo was designed in 2000 and still remains in use today.
The Volkswagen logo has a long and storied history, and its evolution over the years has been an integral part of the brand’s success.
From the original swastika design to the modern blue and white logo, Volkswagen’s logo has been a constant reminder of the company’s commitment to quality, innovation, and excellence.
The iconic Mercedes-Benz logo has been around for nearly a century, and it has gone through some subtle changes over the years.
The logo has come to represent the brand’s commitment to quality and craftsmanship, and its evolution is an interesting glimpse into the company’s history.
From 1902 until 1909, the corporation used a badge logo, which predates the merger with Daimler-Motoren-Gesellschaft and Benz, on a black background, the firm name was printed in capital white letters.
In 1909, the iconic three-pointed star designed by Daimler himself served as the company's logo for the following few decades.
It symbolized excellence and perfection, as well as, land, water, and air.
Mercedes-Benz updated its logo in the 1930s when everything had been simplified.
The brand name and other elements are removed, all that was left was a two-dimensional, three-pointed star in a circle.
In conclusion, the logos of the 10 famous brands highlighted in this article have undergone significant evolution over the years.
From simple illustrations to more modern and sleek designs, each logo has been tailored to reflect the brand's values and mission.
These evolutions are a testament to the constant need for companies to adapt and stay relevant in an ever-changing marketplace.
These changes are indicative of the ongoing efforts of companies to stay current and relevant.
It is fascinating to observe the evolution of these logos over time and it will be intriguing to see how they continue to change in the future.
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