How To Tell Your Brand Story

Arek Dvornechcuck
Branding Expert

I'm a strategist and designer based in New York who help brands grow by crafting distinctive brand identities, backed by strategy. Need help with your project?—Get in touch

Whether you are a designer who wants to learn how to write brand messaging for your clients, or an entrepreneur interested in brand storytelling—this is the ultimate guide to telling your brand story in 2021.

Brand Story Framework

  1. Hero
  2. Problem
  3. Guide
  4. Plan
  5. Action
  6. Outcome
  7. Transformation

This is the 7-step storytelling framework will help you create simple and relevant messages that you can repeat over and over, so that you brand yourself in your customer’s mind.

It's essentially a copywriting framework to help you write your brand story and connect with your audience.

This is a step-by-step guide to telling your brand story.

If you read each paragraph closely and put it into practice, then by the end of this guide you’ll become a brand storyteller.

Writing your brand copy can be a daunting task, but when you have a clear process and the right toolkit, it becomes fairly easy.

Brand Story Worksheets.

And while some of my colleagues might think I'm crazy for sharing my framework, I believe that there's too many fairy-airy concepts out there that don't really give you practical advice.

That's why I created this article—to give you a clear formula for writing a copy for your branding projects, because remember:

It's important how your brand looks but it's even more important how it speaks.

I decided to reveal my secret sauce and show you the process I use to create a compelling brand story for my clients.

So if you're looking for brand story exercises—I hope you’ll enjoy the actionable tips in this guide.

PS. I used this exact framework to write messaging for my client's brand

Why Storytelling Is Important?

Why even create a brand story?—because story is the most powerful tool in the world to compel a human brain.

Story is a filter that allows us to simplify our message so that people can see us, hear us and understand.

And storytelling works for established businesses as well as mom-and-pop kind of operations.

It works in America as well as in other countries and other languages.

Story is a filter.

After thousands of years storytellers over the world have arrived at this formula as a means of best practices.

Once you understand how story works, you’ll be able to create communication pieces that engage more customers and grow your business.

The problem is that while most designers are good at making beautiful things, how many of them have read a single book about writing a good sales copy?

How many of them know how to clarify a brand's message so customers will listen?

The fact is that pretty designs or websites don’t sell things, words do.

So if you don't know how to write a copy for your branding projects, then you're not truly helping your clients succeed.

And Let’s face it: writing copy ain't easy—I know, I’ve been there.

As a designer myself, I used to spend countless hours staring at a blank computer screen and wondering what to say.

How to write headings and paragraphs for my projects?—the websites I design and for other branding and marketing pieces.

And as Jim Signorelli often says:

Jim Signorelli—Story Branding

That lead me to learning everything I could about copywriting, storytelling and just in general how to use words to sell, but without being pushy.

So that’s why I created this framework and since I started using it for myself and for my clients it doubles, triples and quadruples the conversions.

And not only that, but now I can write copy incredibly fast and with clarity, which saves me and my clients a lot of time.

And my clients enjoy the process, because they’re engaged from the beginning of the project and it all comes from them (they're the expert in their field).

I just use this proven framework to extract the right information from my clients and then to organize it so that their customers will listen.

And thanks to that process, now I’m able to create quality websites, incredible keynotes and emails that get opened and sales letters that people respond to.

So whether you’re a designer working with brands, or an entrepreneur yourself—you can use this proven method to tell your brand story.

So this framework comes in form of a workshop that I run with my clients prior to doing any type of design work.

How To Run A Storytelling Workshop

There are different ways in which you can run this workshop:

  1. Run a whiteboard session
  2. Fill out the worksheets with pen
  3. Fill out the worksheets on computer (remotely)

I'd strongly encourage you to run a whiteboard session—that's certainly the best option.

However now during the pandemic it might not be an options, so you can also run this session online via Zoom or Skype.

Who writes brand story?—You, the strategic designer, consultant, or facilitator.

It can be anyone, as long as you follow the framework.

This is how I work in close collaboration with my client's team.

We Iteratively scaffold to a solution by listening and considering all the team's ideas.

How long does it take?—You should book at least 2 hours, which gives you about 20 minutes for each of the 7 steps.

Who should be in the room?—You can have multiple stakeholders or just one CEO / Founder as participants.

Where to run the strategy session?—I usually rent a conference room at my WeWork office (you'll need a whiteboard).

I also hand out the worksheets to all participants so that they can take notes for themselves.

Brand Story Worksheets

Here are the worksheets—two pages with sections that correspond to the 7-steps I described earlier in this article.

The worksheets are filled with dummy text so that you know where the answers go.

With these worksheets printed out, you can actually meet your client in basically any quiet environment.

If meeting your client in person is not an option (because of Covid-19 or distance), then you can run this workshop online—just print out the worksheets.

Brand Strategy Framework.

You can also use my fillable PDF templates (available with premium guide purchase only) or basically you can use any online collaboration tool e.g. Mural.

So as you can see, there are many options to run this workshop so you can't really have any excuses.

I've also prepared GIF animations for each step to help you understand the flow of this workshop.

Tips For Facilitator & Participants

First, get consensus from leadership.

You need to brief the CEO or primary stakeholders on what's going to happen during the workshop.

Explain to your client what you are going to do and why it is important.

Give them a quick overview of the brand story framework (see Intro) and what you're going to be able to accomplish together.

Here are the three principals that provide the foundation for what makes the workshop powerful.

  • Live—Get all decisions makers in the room or on a video conference call
  • Visual—Document everything in a visual way where everyone can see it.
  • Fun—Make them feel comfortable to share ideas without reservation.

It's also important to ask participants to not veto, contradict or counter any suggestion a team member makes.

Remember: Nothing kills participation more than someone “poo-pooing” your idea!

And as a facilitator, you need to:

  • Control the agenda.
  • Remain empathetic.
  • Be encouraging.

Note: From now on, you can use this article as your script.

In this article, I talk to you as if you were my client, in order to maximize its practicality (from intro to outro).

This is what you say as a facilitator—just repeat after me, memorize it, or at least try to remember key concepts.

That way you can run your first storytelling sessions with confidence.

Let's get started!


So first, let me give you a quick overview of what we're going to accomplish today.

This framework is the pinnacle of narrative communication, and it is specifically designed to work for brands.

The outcome of this workshop is your story written on just 2 pages, which is key to simplifying your brand message.

Once we have your Brand Story Script created, it will serve us as a copy source for all marketing collaterals we work on.

We will be able to write a copy for your website, emails, ads and basically any other piece of communication.

Now, we're going to dive into the process in a second, but first I want to and explain how storytelling works.

How Story Works
How Brand Story Works

There are 7 elements to a great story and once you understand this framework you gonna see this in almost every movie you watch.

So here is how to tell your brand story in a nutshell:

  1. There’s a Hero who wants something (which is your customer).
  2. Next, the hero encounters a problem before they get what they want.
  3. Then a Guide steps in (which is your brand) to help them win.
  4. Next, the guide gives them a plan to overcome that problem.
  5. The guide calls Hero to action (they never take action on their own).
  6. That action helps them avoid failure & ends in a success (outcome)
  7. At the end, the story results in the Hero’s transformation.

This is a quick overview of what makes a good brand story in 7 simple steps.

So without further ado, let's start with the first step—The Hero.

Step 1—Hero

First, we need to do is to define the hero and his wants and needs.

Because every story starts with a hero who wants something.

And the major paradigm shift in storytelling is to understand that the hero is your customer, is not your brand.

A story starts with the hero who wants something and then the question becomes “Can this brand really help me get what I want?”.

So ask yourself, or your client:

What does the customer (Hero) want as it relates to our brand?

And there might be many things that the Hero wants so we need to define all possible wants and needs.

Brand Story—Hero.

What's the difference between wants and needs?—Wants are simply tangible and obvious things that your customers want from your brand.

This might be as simple as “to buy a new car” or “to fix a leaky pipe” or “to donate to a charity” or whatever you offer, your products and services.

Take about 5 minutes to write at least 3 to 5 things that the Hero (customer) might want or desire.

Once you’ve listed 3 to 5 things your customers want, then you need to think about the underlying needs.

Needs are related to the customer’s sense of survival.

What I mean by that, is that people will always choose a story that helps the survive and thrive.

Survival simply means that we all have to be safe, healthy, happy and strong.

So what kind of desires and ambitions fit under this definition of needs?

This basically refers to the Maslow’s hierarchy of needs, which is:

1. Conserving financial resources—Which is saving money, so if you can help people save money, you just speak to their basic need for survival.

2. Conserving time—Which means that in developed countries people are familiar with the notion of opportunity cost. So If you can help people save time or be more efficient - you just tapped into their survival mechanism.

3. Building social networks—If your brand can help people find community—you just tapped into yet another survival mechanism. As humans, we always feel need to connect with others, to nurture and be nurtured.

4. Gaining status—You could think that brands like Mercedes and Rolex don’t seem to make much of a practical sense in terms of survival, but this is not true if you consider the importance of status.

You see, Luxury brands sell identity associated with power, prestige and refinement. In any tribe, status is a survival mechanism, because it repels potential foes and attracts powerful allies.

5. Accumulating resources—If you can help people make more money or accumulate resources, that will quickly translate into a person’s desire for survival.

Offering increased productivity, increased revenue, or decreased waste are powerful associations with the need to survive and thrive.

6. Desire to be generous—Nearly all humans have an enormous potential for generosity.

Being sacrificial actually helps us survive by decreasing outside criticism and it also helps us earn trust in our tribe. We are all empathetic and caring creatures.

7. Desire for meaning—You probably know about Sigmund Freud and his concept that people always look for pleasure.

Well Viktor Frankl insinuate that the chief desire of a man is actually not pleasure but meaning.

People want to participate into something greater than themselves—a movement, a cause to champion, a fight against villain.

And as Donald Miller often says:

Donald Miller—StoryBrand

So remember, the goal of your branding is let customers know where we want to take them.

So we need really think about what they want and how it translates to the human basic need for survival.

Take another 5 minutes to look at their wants/desires and come up with 3 to 5 underlying needs.

Now, once you’ve defined your customers wants and needs, then you will start talking about the problems they face.

This is because in every story, there is a hero who faces a whole bunch of problems.

Now let's move onto the 2nd step and describe the different types of Hero's problems.

Step 2—Problem

Now that you’ve entered into your customers’ story by defining their wants and needs.

The second thing that we want to include in our storytelling script is the problems.

And what problems do for our customers, is that they open up a story gap.

What kind of problems your customer (Hero) might face?

Identifying these problems will deepen their interest in the story we’re telling.

Every story is about the hero who is trying to solve a problem.

The more we talk about that problem, the more interest they will have in our brand.

Brand Story Framework—Problem.

There are three main levels of problems we can identify in every story:

  1. External
  2. Internal
  3. Philosophical
  4. Villain*

*Plus in every story we also have a villain, who is basically the 4th type of problems.

Here's the best way to remember these 4 types of problems:

1. External—What's the physical problem that the hero has to deal with?

2. Internal—How does this external problem make the character feel?

3. Philosophical—Why is it wrong to experience that problem on a higher level?

4. Villain—Who wreaks havoc on the hero? (personified problem)

We're talking a lot about different types of problems because they'll help us connect better with our customers.

And as a great storyteller Miri Rodriguez often says:

Miri Rodriguez—Brand Storytelling

Ok, so starting with the external problem—this is just a physical, tangible problem the hero must overcome in order to save the day.

So If you own a restaurant, the external problem we solve is simply hunger.

The external problem a plumber fixes might be a leaky pipe.

External problems are pretty obvious and this is probably the easiest part of the storytelling script.

Take about 5 minutes to list at least 3 to 5 external problems your customers face.

Now, when you feature a resolution to the external problem, you're doing pretty good.

However, when you feature a resolution to the internal problem—that’s what customers really pay attention to.

So let’s talk about internal problems.

The reason customers buy from you is because the external problem they face is frustrating them in some way.

So ask yourself or your client: “How does this external problem make our customers feel internally?”

For example, customers who want to buy a used car might be frustrated by the pushy car dealers and the selling techniques they use.

So this may involve some kind of frustration, embarrassment, self-doubt, intimidation, confusion or basically any type of negative feelings.

Take another 5 minutes to list at least 3 to 5 internal problems your customers have.

Now let’s talk about philosophical problems.

A philosophical problem is about something even larger than the story itself.

It’s about the question WHY?—Why does this matter in the overall epic of humanity?

A philosophical problem can be best talked about using terms like “should” or “ought”.

Let's take our leaky pipe example and the customer’s frustration about plumbers always being late.

We can define it as “Plumbers shouldn’t waste your valuable time”.

The philosophical problem simply answers the question: “Why it’s wrong for the hero to experience this problem?”

Next, take another 5 minutes to list 3 to 5 philophical problems (Use "Should" or "Ought")

And lastly, we have a villain character which storytellers use to give conflict a clear point of focus.

For example: Who would be Batman without Joker?

So in a story, villain usually initiates an external problem that causes the hero to experience an internal frustration.

Now, the villain doesn’t have to be a person, but it should have personified characteristics.

So talk about the source of your external problem as if it was a person (even if it’s not).

Finally, take another 5 minutes to list 3 to 5 villains (or personified problens).

So once you’ve listed 3 to 5 problems for each category, next we need to talk about the guide character.

This is because every hero is looking for a guide because they know, they can’t solve these problems on their own.

Step 3—Guide

Now that you’ve identified what the hero’s problems are, then the guide steps in (which is your brand) in order to help the hero overcome their problems.

And storytellers use the guide character to encourage the hero and equip them to win the day—Think of Yoda, Gandalf or Mr. Miyagi

And yes, even brands offer us encouragements and tools to help us overcome our challenges.

How can we demonstrate that your brand is able to help the hero win?

Warning!—Many young brands make a fatal mistake of believing that they need to “prove themselves” end up positioning themselves as the hero, not the guide.

But as you already know, your customer is the hero (not your brand) so the hero is not looking for another hero, but they’re looking for a guide.

Brand Story—Guide.

Your brand is that Guide who helps the Hero win.

So, how to position your brand as the guide?—Well, the guide must communicate two things: Empathy and Authority.

So starting with the empathy—you must express an understanding of the pains sand frustrations of the Hero.

Why? - because when we empathize with our customers’ dilemma, we create a bond of trust.

And as a great storyteller Kindra Hall says:

Kindra Hall—Stories That Stick

So people trust those who understand them, and therefore they trust brands who understand them too.

How can we empathize with your customers’ problems?

Empathetic statements start usually with words like: “We understand how it feels to...” or “Nobody should have to experience [this]” or “Like you, we’re frustrated by [that]”.

Expressing empathy isn’t difficult, just look at the problems and think about ways to let them know that you understand their pain.

Take 5 minutes to list 3 to 5 emphtetic statements so that the Hero knows you understand them well.

Once you’ve listed 3 to 5 empathetic statements, the other thing the guide needs to demonstrate is authority.

When I say authority, what I really mean is competence—this is because your customers need to know you’ve done that before.

So when looking for a Guide, the Hero trusts somebody who knows what they’re doing.

So the guide needs to have some serious experience in helping other Heroes with similar problems.

And this will give your customers confidence in your brand’s ability to help them.

How can we demonstrate authority so the Hero can trust us?

So there are 4 easy ways to demonstrate authority: testimonials, statistics, awards and logos.

  • “How many satisfied customers have you helped?"
  • "How much money have you helped them make or save?"
  • “By what percentage have their business has grown since they started working with you?”

And you can say something like:

  • “We’ve helped 100’s of customers solve this problem”
  • “We’ve won X number of awards”
  • “We’ve worked with X, Y, X famous brands”.

Remember that customers want to know that that you’ve helped others overcome similar problems.

This is because your customers constantly ask themselves “Can I trust this brand?”.

Next, take 5 minutes to list at least 3 to 5 things that would demonstrate your authority and competence.

Here we just wanted to make sure that you position your brand as the guide by expressing empathy and demonstrating authority.

Now, in storytelling the Guide gives the Hero a plan, so that they can take an action.

Step 4—Plan

At this point in your customer’s journey we‘ve identified something they want, which got the story started.

Then, we defined their problems which created intrigue as to whether we can help them win.

Next, we introduced our brand as the guide, which established trust.

And now it’s time to give the hero a plan, because customers trust a guide who has a plan.

How can we easily illustrate the steps customers need to take to win?

Basically when a customer place an order or engage with our brand and spend their hard earned dollars, they take a risk.

So we need to ease their concerns by showing them exactly what to do step-by-step.

Now, this will solve their doubts, because they always ask themselves “What if it doesn’t work?”

So we need to show them: here—take the first step, and then this is what's going to happen second, and then your problems will be solved.

Brand Story Framework—Plan.

The plan is simply going to help them get clarity and assurance and will also remove the sense of risk.

So there are two types of plans:

  1. Process plan
  2. Agreement plan

First let’s talk about the process plan—this basically describes the steps your customer needs to take to buy your product.

Or the steps they need to take to use your product after they buy it, or a mixture of both.

What steps do customers need to take to do business with you?

The process plan can be something like:

  • Find your perfect car
  • Explore best options
  • Drive off happy.

Remember that the process plan is just about taking the confusion out of your customer’s journey.

This is just so they can understand “Oh Okey! I can do that, That’s easy” and they click the button "buy now".

List 3 to 5 steps (preferably just three) to simplify the hero's journey so it looks easy.

We also have have the agreement plan, which is basically a list of agreements that you can make with your customers

This will help them overcome the fear of doing business with you.

What kind of agreements can we make to ease hero's concerns?

Agreement can also work to increase the perceived value of the service you provide.

The best way to arrive at an agreement plan is to list all the things your customers might be concerned about and then counter them with an agreement that will alleviate their fears.

A basic agreements plan would be something like:

  • "Quality Guaranteed"
  • "100% Customers Satisfaction"
  • "30-day money back guarantee"

However, try to be as specific as you can to the products or services that you offer.

Now, take 5 minutes to list 3 to 5 agreements (specific to your offering) to ease the Hero's concerns.

Once we've got the plan, then we need to call the hero to action.

This is because hero won’t take action unless you challenge them to do so.

Step 5—Action

At this point in your customers should be excited because we've defined their desires, identified their challenges, empathized with their feelings, established our competency and given them a plan.

But they need us to do one more thing—they need us to call them to action.

This is because the Heroes never take action on their own, so they must to be challenged.

How can we propel the hero (customer) to take an action?

The reason customers have to be challenged is because everybody knows that we don’t make major life decisions, unless something challenges us to do so.

So that your customers need to be challenged by outside forces.

However, the problem is that they’re bombarded with thousands of messages every single day.

That’s why we need to make our calls-to-action (CTA) bold and imperative.

Brand Story Framework—Action (CTA).

Actually, the fastest way to grow a business is to make the calls to action clear and then repeat them over and over.

And there are two kinds of calls to action:

  1. Direct CTA
  2. Transitional CTA

Both of these calls to action need to be very clear.

By clear I mean that customers are NOT confused about the actions they need to take to do business with you.

Direct calls to action include requests like:

  • “Buy now”
  • “Book an appointment”
  • “Call today”

A direct CTA is something that leads to a sale, or at least is the first step down the path that leads to a sale.

How can we clearly invite our customers to do business with us?

So perhaps there should be a “buy now” button on your website—if you sell a product, or “call today” if you offer a service.

Take 5 minutes to list 3 to 5 direct CTA's to clearly invite customers to do business with you.

Now, transitional calls to action contain less risk and usually offer customers something for free.

So you can invite people to watch a webinar or download a PDF, like a checklist or a guide or worksheets.

What can we offer to our customers so that we can follow up later on?

And if you can offer a sample or a trial of whatever you offer - that’s even better.

This is going to build your authority and create reciprocity.

The reason for transitional calls-to-action is to still engage with customers who are not ready yet to buy from you.

When you follow-up with them later on, they will hopefully decide to do business with you.

So remember that the goal of a transitional call-to-action is to earn trust and further position your brand as the Guide.

Any educational content that you can give away for free:

  • PDFs
  • Podcasts
  • Webinars
  • Videos

All these things can lead to a purchase decision in the future.

Now, list 3 to 5 transitional CTA's for those who are 'not ready yet' to keep them in the loop.

Ok, so once we’ve called our hero to action, then we also must define what’s at stake.

This is because the hero will never take an action if there’s nothing to lose or gain.

That's why we need to define what’s at stake for the hero in our story.

Step 6—Outcome

The story lives and dies based on the question: “Will the Hero succeed or will they fail?”

And everyone is trying to avoid a tragic ending, right?—So, we need to define what’s at stake.

How can we show our customers what success and failure could look like?

Remember that the guide (your brand) is helping the hero succeed and avoid failure.

So what’s at stake in your customers’ story if they DO or DO NOT choose to do business with you?

Storytellers keeps us in suspense as long as the hero is on the precipice of success and failure.

Brand Story Framwork—Outcome.

Basically, there are the only two motivations that the hero has in our story: to escape something bad or experience something good.

And that's why we have only two types of outcomes:

  1. Failure
  2. Success

First, let's talk about failure.

Such as in life, we always try to avoid pain—so we need to clearly let the audience know:

What not good, terrible, awful things might happen to the Hero?

Story without stakes is just boring, so ask yourself:

  • “What’s at stake for the hero?”
  • “What will the customer loose if they don’t buy form us?”

And then we can empathize potential loss—Did you know that people are three times more motivated to make a change to avoid pain than to gain pleasure?

Brands that don’t warn their customers about what could happen if they don’t buy their products, simply fail to answer “So what?”—A question that every customer is secretly asking themselves.

Here we need to feature all potential pitfalls of not doing business with you.

  • Can they loose money?
  • Are there any health risks?
  • What about opportunity cost?

Let's use the problems to paint a picture of failure in order to create a sense of urgency.

List 3 to 5 things that could go wrong for the Hero to clearly define the stakes in your story.

Once you’ve defined the stakes, your customers will be motivated to resist failure.

And then of course you need to tell them how their life will look like after buying from you.

Because as Bernadette Jiwa says:

Bernadette Jiwa, Meaningful: The Story of Ideas That Fly

Now, let's talk about success and paint a bright picture of where you can take your customers.

What good, awesome, incredible things can happen to the Hero?

Never assume people understand how your brand can change their lives—you need to tell them precisely.

  • Where is our brand taking people?
  • Are we taking them to financial security?
  • To their dream home? to a fun weekend with friends?

So define a compelling image of achievable future to captivate their imagination—What’s the happy ending to this story?

Remember that the ending should be specific and clear, so refer to the problems and needs to define success.

This is the closing of the story, so make sure you tell your customers where you want to take them.

And don’t be vague, the resolution must be clearly defined, so that the Hero knows exactly what to hope for.

Now, list 3 to 5 things to pain a bright picture of how success might look like for the Hero.

And once we’ve defined the ending to the story, there’s only one last step—the Transformation.

Because every story results in the transformation of the hero—there is before and after.

Step 7—Transformation

The final section serves as the summary for the overall Storytelling Script.

And will help you create a guiding focus for your brand.

You see, everybody wants a change, people always desire transformation.

Everybody wants to be someone different, somehow better or just feel better.

Brand Story—Transformation.

Your brand is helping people become better versions of themselves, which is a beautiful thing.

You’re helping the Hero to be wiser, more equipped, more accepted or more at peace.

We’re participating in the customers’ transformation and we need to mark this transformation.

So that the audience needs to be told very clearly how far the Hero has come.

Ask yourself:

“Who does our customer want to become as it relates to our products and services?”

What’s the before and after?—How can our brand participate in the customer's transformational journey?

For example:

Our brand can transform them from being confused and weak to someone who is strong and competent now.

However, you need to be more specific as it relates to your offering.

This is very important, because participating in your customer’s transformation, can give new life and meaning to your business.

So spend some time thinking about who you want your customers to become.

Lastly, let's take 5 minutes to come up with 3 to 5 things that would describe your customer before and after.

So we're doing more than just helping the hero win, we're helping them transform!

Remember that the best brands are obsessed about the transformation of their customers.


So where do we go from there?

Now that we have the Storytelling Script created, how can we use these powerful messages?

Once your story is written, the first thing you probably want to do is to use it to refine your website.

The storytelling script serves you as a copy source for writing brand messaging.

Editing or building your website is the most important step you can take to grow your business.

We can also use this script to create other marketing pieces, like an email drip campaign, a sales letter, or basically write messaging for any marketing purpose.

So these findings give us a great source of copy for creating communication pieces for your brand.

We can now use these pieces of copy as building blocks for all our communication needs.


Time and time again I see many companies waste a lot of money on marketing that simply doesn't work.

Storytelling is NOT about telling your company's story.

If you talk about yourself, how great you are and what awesome products you make that is just a waste of time.

This is because customers generally don't care about your story, they only care about their own.

They always ask themselves a question "What's in it for me?".

So storytelling is about positioning your customer as the Hero and your brand as the Guide who helps them win.

When you do that, you will be able to connect with your customers and drive more sales.

Remember: you must put your customers' stories above your own.

And this seven-step framework allows you to do just that:

  • Clarify your message
  • Organize your thinking
  • Improve your conversions

And best of all, it makes communicating very easy.

No longer will you have to stare at a blank page wondering what to say.

If you followed my guide, I guarantee you will get your brand messaging on point.

And if you want to fast-track your learning, you can buy my premium guide with video tutorials, case studies and more additional information.

Buy my premium guide

If you're a designer, check out my premium storytelling guide and level up as a creative professional in 2021.

With the purchase of my premium guide, you will get everything you need to run storytelling workshops for your clients:

  • Video tutorials
  • Fillable PDF templates
  • Print-ready worksheets
  • Case studies
  • Facilitator's guide
  • Delivery document
  • Additional resources

Don't just be a designer, level up and become a storyteller.

Buy my premium Storytelling Guide and level up today!

Storytelling—Clarify your brand story.

And if you're a business owner, you can always reach out to book a workshop with me.

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