Arek Dvornechuck
Branding Expert
Branding GPT in 2026: A Custom GPT For All Things Branding
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The concept of leveraging AI tools like ChatGPT for branding and marketing has become increasingly popular.
I've already written several articles about how to use ChatGPT for idea generation, brand strategy creation, website copywriting and more.
However, OpenAI recently rolled out GPTs technology which totally changed the game.
Recognizing this potential, I embarked on a journey to create a custom AI Branding Assistant using this new technology.
A version of ChatGPT for branding.
I essentially created my own custom ChatGPT that was trained with my data and custom instructions in order to deliver better results.
PS. Check out my new AI-powered Brand Strategy Assistant (runs on ChatGPT):
This tool is designed to help you streamline your branding process, offering unique insights and personalized suggestions.
Branding GPT can help you with:
It can basically answer any questions or give you feedback or guidance on anything related to branding and marketing.
In this article, I share with you how it can be used for developing brand strategy.
Below I describe some of it's functionalities, and the benefits it can bring to your overall branding process.
To ensure the AI provides expert-level advice, it was trained on my database of branding articles and frameworks.
The training involved collecting fundamental articles, how to guides, and tutorials from this blog and then plugging them as Knowledge Base for this GPT.
This enabled the AI to understand complex branding concepts and offer advice that aligns with industry best practices.
BrandingGPT allows you to rapidly generate ideas, for example, for your brand strategy.
Here's one I generated for "Brooklyn Punch" (a boxing gym):
As we all know, ChatGPT was trained with billions of data points and therefore it offers a great range of perspectives, helping you generate more and better ideas.
Using this GPT can significantly reduce the time and effort involved in things like brand strategy development.
The AI also provides links to curated articles and resources for further reading—so that you always know what to do next.
Branding GPT was also trained to always give helpful information and provide users with the latest resources on branding.
That way you can always learn more about a particular subject.
You can also personalize the branding suggestions it gives you by uploading your own data e.g. company decks, market analysis etc.
This way you can ensure that the branding strategies are unique (not generic) and tailored specifically to your brand.
By automating certain aspects of the branding process, you can save time and streamline your overall process.
Whether for initial idea generation, iterating on your own ideas, or
The AI's ability to quickly read and process large documents with big amounts of information, can give you competitive edge as a branding expert.
I just released beta version of my app—an AI-powered brand strategy assistant.
The tools is voice-enabled so that you can have a conversation with the A.I. like if you were talking to a real human being.
The A.I. will wall you through my framework, suggest ideas, and once you approve them—it will fill out the slides for you!
Check out my quick demo video on YouTube to see how it works:
Currently I'm giving away free trial to my customers, so if you bought my brand strategy course (or any other course)—send me an email for free 15 min trial.
I believe that AI chatbots like ChatGPT represent a significant leap in how brands work on their branding strategies.
If you combine the latest in AI technology with the depth of branding knowledge—it results in an incredibly practical tool.
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I'm a branding expert and graphic designer based in NY. I specialize in the development of brands: brand strategy, identity & web design. Need help with your project?—Get in touch
