While I don't think this guide will put me out of the branding game, I do hope it will put you on.
So if want to learn how to build strategic brands — you're in the right place.
This is my proven 9-step brand strategy process to help you build strong brands.
I filled the worksheets with dummy text, so that you know where the answers go.
However, before you start working on your brand strategy, let's quickly define what brand strategy actually is.
What is a brand strategy?
When it comes to this subject, Marty Neumeier is a true brand strategist—this is how he defines brand strategy:
“A plan for the systematic development of a brand in order to meet business objectives.“— Marty Neumeier, Brand Gap
The goal of brand strategy is to shape the perceptions of a brand’s audience so that ultimately we can influence them.
Therefore, the brand strategy sets out the plan for shaping those perceptions through different forms of expression both visual and verbal.
Brand strategy used to be reserved for global brands, but now more business owners have started to realize the importance of building a brand and the strategy behind it.
The objective of a brand strategy is to help you stand out from the competition in the eyes of your audience, so that they can choose you (your product/service) over competitors (even for higher price).
In this article, you’ll learn how I became a brand strategist so that you can navigate your career in the right direction and raise your specialist profile.
Brand Strategy Worksheets
This is the main strategy worksheet that I use capture the insights from branding workshops that I run with my clients.
A one-pager that consist the final outcome of each of the 9 branding exercises.
I've also prepared GIF animations that will help you understand the sequence of each exercise.
In this article, I talk to you as if you were my client, in order to maximize its practicality (from intro to outro).