Mastercard Inc. is a worldwide financial services firm located in Purchase, New York.
A brand identity emphasizing simplicity, connectivity, and seamlessness.
The MasterCard logo is readily recognizable all around the world.
The Pentagram team worked closely with Mastercard executives, including Raja Rajamannar, Chief Marketing, and Communications Officer.
The goal was to portray simplicity and modernity while still honoring the company's rich history and brand equity.
The new logo represents both Mastercard the corporation and the whole array of Mastercard products and services, resulting in single brand identity for the entire company as well as its current and future products.
This animated logo captures spectators' attention by converting the typical Venn diagram shape into the types of things people use MasterCard for, such as food, travel, and building memories.
The Mastercard symbol evolves into a stylized taco in a flowing motion, followed by a suitcase, a flashing Polaroid, a map, and finally the brand's logo.