Arek Dvornechuck
Branding Expert
The Google animated logo is the future of mobile branding. It is about scalability and action, and it reveals a lot about branding's future.
A brand identity that emphasizes simplicity and seamlessness. It represents the whole array of its products and services.
The logo represents the company's intention to project its brand in a better perspective and to keep the branding consistent.
Logo animation is the process of breaking down a "static" logo into parts and animating those elements together and then adding new life to the concept of logo design.
Logo animation can be used in a variety of ways, and it only takes a little trial and error to figure out what works best for your logo.
What are the best examples of logo animation?
The best logo animation examples are those animations that are smooth, fluid, quick, and eye-catching.
These well-known animated logos and their creative designers can provide you with the ideas you want.
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The ideal animated logos also convey a brand's message in a convincing, fascinating, and inspiring manner.
It's no surprise that logo animation is growing in popularity not just among giant companies, but among smaller businesses as well.
Here are the 12 best logo animation examples to spice up your creative imagination.
Google LLC is a multinational technology corporation based in California that specializes in artificial intelligence, search engines, and online advertising, among others.
The Google animated logo is the future of mobile branding.
The logo conveys brand messaging using only simple forms and Google's official colors through morph animation.
Google's new animated logo is about scalability and action, and it reveals a lot about branding's future.
Adam Grabowski of New York is the creator of the Google animated logo, and the Design Director at Gretel.
The brand's animated logo does a great job of presenting the company's diverse offerings.
The fluid movement of a microphone changing into sound waves, then into a system processing a request, translates to adaptability, scalability, and interactivity.
It demonstrates what consumers can currently accomplish with Google: search by voice.
Check Out Google Logo Animation Here
Mastercard Inc. is a worldwide financial services firm located in Purchase, New York.
A brand identity emphasizing simplicity, connectivity, and seamlessness.
The MasterCard logo is readily recognizable all around the world.
The Pentagram team worked closely with Mastercard executives, including Raja Rajamannar, Chief Marketing, and Communications Officer.
The goal was to portray simplicity and modernity while still honoring the company's rich history and brand equity.
The new logo represents both Mastercard the corporation and the whole array of Mastercard products and services, resulting in single brand identity for the entire company as well as its current and future products.
This animated logo captures spectators' attention by converting the typical Venn diagram shape into the types of things people use MasterCard for, such as food, travel, and building memories.
The Mastercard symbol evolves into a stylized taco in a flowing motion, followed by a suitcase, a flashing Polaroid, a map, and finally the brand's logo.
Check Out MasterCard Logo Animation Here
Dropbox is a file hosting service offered by Dropbox, Inc., a California-based American corporation that provides cloud storage, file synchronization, personal cloud, and client software.
Keeping the branding consistent allows them to be easily recognized.
Dropbox's new logo represents the company's intention to project its brand in a better perspective.
Hamza Quaziz created this animated logo for Dropbox.
Dropbox wanted each logo animation to be unique to the product function.
But the company wanted the entire Dropbox ecosystem to still feel familiar.
The Dropbox logo was used as a signature in all of the company's communications.
They want it to be easily recognized, so they keep the logos consistent.
Check Out Dropbox Logo Animation Here
Spotify is a Swedish audio streaming and media services company founded on April 23, 2006, by Daniel Ek and Martin Lorentzon.
The animated logo for Spotify is simple, clean, and uncluttered.
Its logo comprises a green circle with three frequency waves inside, which quickly conjures up images of sound and movement in the spectator.
The mnemonic Spotify animated logo was designed by Mehdi.
The mnemonic icon softens the logo's seriousness and assists the consumer in comprehending the logo in less time.
The curved lines in the Spotify logo are meant to represent sound waves or connectivity, while the circle is a universal symbol of belonging and togetherness.
The three dots dance around to form waves, and then an earphone and headphone jack appear to make a splash, revealing the logo.
Check Out Spotify Logo Animation Here
The Co-operative, commonly known as Co-op, is a trademark that is used by a number of co-operatives in the United Kingdom.
Coop’s animation is nice, clean, and crisp.
Albert Steiner redesigned the logotype to emphasize the idea of "cooperation" which was the company's major pillar.
Pentagram created the Co-op's current identity, which uses the organization's extended name, The Co-operative.
Christian Tailor was commissioned to animate the Co-op's new logo.
He was able to create a beautiful rebranding that is mesmerizing to watch.
The animated logo looks simple but with nice and clean animation.
Check Out Coop Logo Animation Here
Jodrell Bank has a variety of radio telescopes and its main purpose is to study radio waves from planets and stars.
The Lovell Telescope inspired Jodrell’s mesmerizing logo.
The iconic Lovell Telescope serves as inspiration for the company's graphic identity, which is used to study cosmic events.
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The Jodrell observatory has a new visual identity, which features a curving wordmark evoking the 76-meter dish of the Lovell Telescope.
At first glance, the new logo appears to be simple: just a name written in two lines inside a circle.
The logo then gently and carefully twists, tilts, and comes to life, much like the telescope itself; always on the lookout and listening in.
According to the brand, Johnson Banks, it was coupled with a strong and punchy 60s style font that harkens back to the age of the space race.
The telescope's curvature also served as the inspiration for a collection of portal graphic devices that may be cut out or superimposed into photographs.
Check Out Jodrell Bank Logo Animation Here
PayPal is the fastest and safest way to send money, make electronic payments, receive funds, and set up a merchant account.
A logo that perfectly depicts the concept of PayPal's electronic service.
Fuseproject, an advertising and marketing agency, created the present PayPal logo.
Experts led by Yves Behar, the company's director, have produced a symbol that perfectly reflects the PayPal electronic service's concept: mutual support, trust, and transparency.
They did this by superimposing two Ps from the name on top of each other in the form of a translucent monogram.
The overlapping double "P" in bold italics looks like a monogram in the new icon.
PayPal's logo animation features two-fluid circles rotating around the brand's three primary selling factors in the brand's corporate colors.
A globe for international payments, a smartphone and a coin for mobile and cryptocurrency purchases, and a shield for its purchase protection policy, to name a few.
Check Out PayPal Logo Animation Here
The World Wildlife Fund, Inc. is an international non-governmental organization that seeks to preserve wildness and reduce human impact on the environment.
The most powerful emblem on the planet when it comes to species protection.
The giant panda is the main animal on the World Wildlife Fund emblem as a symbol of all endangered animals.
The 1986 WWF logo, created by Jenny Leibundgut, is a well-known classic.
One of the founders, Peter Scott, admitted that they chose the black-and-white animal to save money on printing.
Brien Hopkins provided just enough movement to the mark in the WWF logo lockup.
This is to make us smile and create extra an emotional connection and interest when he animated it for Planet Nutshell.
Animating the panda with the movement of the paws and head to make it appear to be walking fits with the atmosphere of the animation in the film before it.
Check Out WWF Logo Animation Here
Snapchat is an American multimedia instant messaging software and service.
The ghost represents the brand's "phantom" policy in graphic form.
The Snapchat logo features the iconic Ghostface Chillah, which embodies the core of the program.
Alexander Pyatkov of Ukraine created this Snapchat logo animation.
The animated Snapchat logo, which is among the coolest logo animations, feels like a captivating morphing marathon.
To give the brand's mascot, Ghostface Chillah, a dramatic debut, the design incorporates just Snapchat's yellow, black, and white color-trio, as well as line animation.
The ghostly image that eventually transforms into the Snapchat emblem alludes to the company's primary "phantom" policy of deleting photos after a user-defined time limit.
Check Out Snapchat Logo Animation Here
LinkedIn is a website and mobile app that focuses on business and jobs in the United States.
The branding reflects the company's "all-business and practicality-focused mentality".
This animated logo was created by Hamza Quaziz.
The LinkedIn animated logo follows the same pattern, presenting the platform's main features: Education and resume-writing tips to help you obtain your ideal job.
The animation begins with a LinkedIn-colored graduating cap that transforms into a briefcase with documents that appear.
The briefcase then shrinks and shuts to reveal the LinkedIn emblem, which is part of the company's wordmark.
This logo, with bold and executive typography, is a good example of a classic web 2.0 logo.
The black, white, and LinkedIn-blue color scheme, makes the LinkedIn brand instantly recognizable.
Check Out LinkedIn Logo Animation Here
Periti Digital is a HubSpot consulting firm located in Dublin, Munich, and Lisbon.
The Periti brand communicates structure and clarity.
Periti was a brand new company in need of professional branding.
As part of the identification system, a variety of applications were created, including stationery, social media, web, and email signatures.
We've assisted Periti with everything from verbal to visual branding in order for them to tell their brand story and demonstrate the value they provide.
We created a logo that represents Periti's “clarity and structure“ for its clientele.
Check Out Periti Logo Animation Here
Medihuanna is a nationally recognized educational organization.
The animated logo conveys the authentic personality of the brand.
This company is dedicated to providing medical cannabis education to all health professionals.
The purpose of Medihuanna's branding was to communicate the ease of use and reliability of their teaching materials.
To complement the logo's simplicity, we created a range of patterns and images.
We took the time to learn about the company, its culture, and its long-term goals to ensure that the design accurately reflects the brand's personality.
Check Out Medihuanna Logo Animation Here
That wraps up my list of best logo animation examples.
It's time to choose the right theme for your branding.
Which is the most inspiring animated logo example?
Your choice of theme will be determined by your brand's distinct image, products, and branding objective.
It's critical to create a logo that communicates your company's story, whether the motion is subtle or prominent.
Don't be scared to experiment with the idea of an animated logo in your next project.
There are various methods to animate a logo, but often the smallest movement is the most effective.
Animated logos fascinate and engage consumers, making them ideal for today's short attention spans.
Now that you've seen how designers like to move things around, we hope you're encouraged to do the same.
With the list I have provided, which do you believe is the best logo animation example?
Did I miss something?—Leave a comment below.
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I'm a branding expert and graphic designer based in NY. I specialize in the development of brands: brand strategy, identity & web design. Need help with your project?—Get in touch
