I'm a branding expert and graphic designer based in Brooklyn, New York. Need help with branding?—Just Get in touch
You’ve just run your first brand strategy workshop—hooray!
Now, you need to present the brand strategy, but where to start?
And what are the brand strategy deliverables? Well, the presentation certainly is!
In this article, I show you how I presented the brand strategy to one of my recent clients, Periti Digital.
So if you’re looking for inspiration when creating a presentation deck for your team or your client, I hope you’ll find it useful.
So if you’re looking for inspiration when presenting your brand strategy to the team or your client, I hope you’ll find it useful.
A strong brand strategy helps a company stand out in the market and build a lasting relationship with its customers.
Here are the 9 key elements that should be included in a brand strategy presentation:
First, you need to present the brand’s purpose or mission statement, since these two are at the core of your brand strategy.
A purpose statement defines the reason for a brand's existence beyond just making a profit.
It should be a meaningful and inspiring statement that resonates with the brand's target audience.
The next slides of your presentation should definitely include the brand’s vision statement.
A vision statement outlines the brand's long-term goals and aspirations.
It should be aspirational and able to motivate the team to work towards a common goal.
Another very important element to include in your presentation is the brand’s core values.
Core values are the guiding principles that shape a brand's decisions and actions.
They should be authentic and meaningful to the brand and its audience.
No brand exists without its customers, so you will have to describe them as well somewhere in your presentation.
An audience persona is a fictional representation of the brand's ideal customer.
It should include demographic information, goals, motivations, and pain points.
Another very important part of any brand strategy is the positioning statement—it must be clear and concise.
A positioning statement defines how a brand is unique and different from its competitors in the minds of its target audience.
Your positioning statement should be clear, concise, and memorable.
I like to include a list of marketing goals aka brand touch-points, just so that there’s clarity as to the scope of work for the next phase—brand identity design.
Marketing goals aka. Brand touchpoints are the various points of interaction that a customer has with a brand.
They could be physical (like a store or product packaging) or digital (like a website or social media presence).
An important part of any brand is also its personality—it can’t be overlooked.
The brand personality is the character or essence of a brand—I like write it in the form of a “We love X, we hate Y” statement.
It should be consistent across all touchpoints and reflect the values and goals of the brand.
You brand voice is yet another crucial element that every brand strategy deck should include.
The tone of voice is the way in which a brand communicates with its audience.
It should be appropriate for the brand and its target audience, and should be consistent across all touchpoints.
And last but not least, I like to propose one main tagline with a few slogan options.
A tagline or slogan is a short, memorable phrase that sums up the essence of a brand.
It should be catchy and easy to remember and should align with the brand's purpose, vision, and values.
In summary, a brand strategy presentation should include:
Together, these elements will help a brand stand out in the market and build a strong, lasting relationship with its customers.
By the way, you get my template with the purchase of my premium brand strategy guide.
The template comes in a variety of Adobe files, along with Google Slides, PPT, Keynote, and even Canva!
However, if you don’t have your brand strategy done just yet—then don’t forget to check out the free brand strategy guide on my blog.
I'm a branding expert and graphic designer based in NY. I specialize in the development of brands: brand strategy, identity & web design. Need help with your project?—Get in touch