Here are some results I got when I typed in “cold”— "A cold heart, cold as ice, stone cold sober" and more.
While not all make for good names, the “stone cold sober” could be shortened to “cold sober”, so I add it to the list.
Look for well-known people that could embody the spirit of your brand.
Are there any famous figures that could make as a metaphor for what your brand is like or aspires to be?
Whether it be fictional figures like Nike from greek mythology or Tesla that was named after inventor Nicola Tesla.
Are there any regions or areas that could function as a metaphor for your brand?
For example: Patagonia clothing brand is named after the mountainous region in South America.
The company’s founder thought the name evoked “romantic vision of glaciers tumbling into fjords” and it is easy to pronounce in every language.
Look for regions that evoke specific feelings or characteristics.
12. Word Twister
Names like Instagram, Facebook, Snapchat are all constructed names and each is created by combining words or parts of words.
So, look at all your previous exercises to find some word pairings that you could combine to create a new name.
You can also try adding suffixes or prefixes—brands like Expedia or Spotify were created this way.
But here, you have to make sure that the word sounds natural and don’t try to force it or just misspell the name like Flickr.
Sometimes it’s clever, but most likely it’s just lazy and you will not want to apologize every time for your name.
Note: Once you've gone through a round of these 12 brainstorming exercises, then repeat that process for other words form your word bank.
*If you work as a group, you can assign one word to a different person so that way you can speed up the process. If you work solo, then you naturally want to repeat this process for all the words from your word bank.
Now, in the next step we're going to have a chance to refine these names by assigning them to specific categories.
7. Brainstorm—Categorize Names
Do you remember the Trends exercise form the first part of our naming framework?
Now, we’re going to categorize your name ideas by using the same table.
This is a chance to refine your ideas and add new names to specific categories.
Start by looking at all your options from the previous step and think about what category you can assign them to.
I’ve described these name categories in the first module, so you should know by know what they stand for.
*I’ve filled out this table with some famous brand names just to give you some examples and get you started.
When you put your names in different boxes, try to go beyond that and also refine them or combine some ideas.
Names don’t always fit clearly into these categories e.g. some names are more descriptive or abstract than others.
However, the goal of this exercise is to just have an opportunity to look at your names from different angles and take our brainstorming session further.
Remember that one idea can lead to another idea that can take you down a different direction.
So that two random ideas can collide, because you were able to look at them from different perspective.
Try to generate close to 100 names, because in the next module we’re going to have a chance to focus on the strongest candidates.
When you’re ready and have a bunch of potential name candidates, now let's screen and evaluate your names.
Part 3: Evaluate—Introduction
Now, it would be nice to test and validate every name you generate, but who got time for that?
On the other hand::
A gut feeling is not enough when it comes to picking the right name.
Yet choosing your brand name is probably one of the most important business decisions you can make.