*Updated in May 2021
If you’re asking yourself:
“Where can I learn how to do brand strategy?”
You’re definitely in the right place, because with my top picks, the world is your oyster.
A several years ago I set out to learn brand strategy, so I’ve checked out every book, course, workshop, framework and worksheet available out there—everything I could find on the internet.
You will learn about different elements of brand strategy (brand purpose, mission vision, values etc.) as well as how to actually run brand strategy workshops, how to sell brand strategy, how to draw insights, how to present it to your clients and get approval, how to translate strategy into design etc.
In this article, I put together all of the best resources to learn brand strategy in one place, in order to help you find something for yourself.
There are so many designers that don’t do brand strategy simply because they find it daunting.
Hopefully, my list will make it easy for you, save a tone of time on doing research and ultimately supercharge your career.
Just bookmark this page for future reference and come back whenever you’re hungry for more knowledge.
Use the list below to skip to the most relevant category of brand strategy resources for you.
Below, you fill find my top resources for each category starting with online courses.
There are many places where you can find courses on the subject of brand strategy development.
There are plenty of brand strategy courses available exclusively on their author’s websites (just like my own).
When you search for “brand strategy” on Skillshare it shows over 400 courses!
You can also check out other places to look for courses, like: Udemy or Coursera.
Here's my selection of the best courses straight from top brand strategy experts.
I’ve sorted them by the price—from the most expensive to the cheapest ones, to totally free courses.
I think that online courses are the best way to level up your skillset—they give you the freedom to learn anytime, anywhere.
Also check out my other article where I describe some of them in more detail.
If you prefer taking a course that comes with a certificates—here’s my selection of "best of".
While the above list was about self-paced video courses, this list is mostly about that you attend live and get certified.
Here’s my list of top 10 brand strategy courses that come with certificates.
Why would you need a certificate?—Show it off on your website or put it up on your LinkedIn profile to get more credibility and attract better clients.
Becoming a certified brand strategist will definitely make a difference if you're looking for a job.
Most of these trainings are available online, but some of them you can also attend in-person.
Either way, participating in a live class can really make a difference and speed-up on your learning curve.
If you’re more into reading and figuring out things for yourself, then grabbing one of the best books on brand strategy will do you good. (Also check out my list of Top 10 Branding Books)
Reading books was indeed my favorite way of learning brand strategy—this is because book authors are usually written by some of the best experts on the subject.
After all, any fool can create an online course, but not everyone can write a good book.
This makes books a great source of knowledge that you can access fast and easy, either in physical or digital form.
Typing “brand strategy books” on Amazon will result in over 5,000 results!
That can be quite overwhelming, especially when you just look for a few good recommendations.
Besides, reading books can be beneficial to your health, especially considering the fact how much time designers spend in front of the computer.
Taking a break from looking at your monitor can be very beneficial to your health—just grab a coffee and dive into my list of top brand strategy books.
Most of the books above are also available in digital form—as ebooks on Kindle or Apple Books.
Some of them are also available as audiobooks, so if you don’t enjoy reading, you can buy an audio version.
If audiobooks seem to be too boring for you to listen to, then podcasts definitely won’t.
By subscribing to some of the best podcasts about brand strategy, you can learn from top expert—firsthand and for free!
I like to listen to my favorite podcasts on the train or in the gym, it’s my secret way to learn in what I call “NET”—no extra time.
Not all podcast are going to be full with practical knowledge, some of them are focused while others may be in the form of more loose conversations.
When I interview branding experts on my podcast, I always try to get them to reveal some of key tips and secrets about brand strategy.
Communities are places like FG Groups where you can learn from other people, share your thoughts, get feedback and much more.
It’s always good to connect with like-minded people, this will help you accelerate your growth as a brand strategist.
These group are often hosted by some of the above mentioned course authors, so that you can get your questions asked by professionals.
I also recommend searching for “brand strategy” on Clubhouse, where you can find like-minded audience sharing thought in audio form.
Another great way to learn brand strategy for free is by reading some of the top industry blogs.
Reading a 2,000 word article on the internet seems much less intimidating that reading a 200,000 word book.
Here’s my list of top blogs that go into the subject of brand strategy:
There are plenty of blogs about logo design and branding (visuals), but only some of them actually talk about brand strategy specifically.
My list includes only those that have at least a few great articles about brand strategy and brand building.
Each brand strategist will have their own, unique way of working with clients.
That’s why there are so many different brand strategy frameworks, checklists, models and templates available on the market.
Some of them are more comprehensive than others, so it’s vital to check them all out before you find something that works best for you.
The list above includes some of the best brand strategy frameworks I came across (including my own).
Most of this links will lead you to books or online courses—this is because authors usually reveal those frameworks in there.
However, you can search for their social media to learn more about the frameworks and exercises they use when doing strategy.
There are countless places where you can find branding resources – some of them are good, others not so much.
Picking the right resource for you is not an easy task, so I've tried to help in navigating the variety of options that you have.
Whether you’re looking for tools to work on your brand strategy, or develop one for your client—my list contains everything you need to get you up and running.
This is the ultimate list of brand strategy resources for creatives who want to become more strategic with their work and CEO’s who want to build brands the strategic way.
These resources are perfect for start ups, small businesses, brand designers and everyone who want to learn how to develop brand strategy.
My stack of 101+ brand strategy resources will help you learn from variety of places, so that you can compare all your options and choose something that you like.
Did I miss anything? Do you have a brand strategy resource recommendation?—Let me know.
Feel free to drop me an email at email@example.com or in the comments below.
PS. Also check out my other article about brand strategy examples.
Arek Dvornechuck is a strategist and designer who helps brands grow by crafting distinctive brand identities, backed by strategy. Need help with your project?—Get in touch
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