This is the ultimate list of online brand strategy courses for creatives who want to become strategists or CEO’s who want to build a brand the strategic way.
If you’re a designer, go beyond making it look pretty — learn how to build brands from the ground up with my list of top strategy courses.
If you're a consultant who is onboarding a new client and you don’t take the time to understand the business behind it, the target audience, the appropriate tone of voice and messaging, then you're just doing disservice to your client.
Similarly if you're an entrepreneur who dismiss brand strategy and jumps straight into logo & brand identity design, then will most likely end up confused, not even mentioning potential business failure.
The goal of brand strategy is to focus all your visual, verbal and conceptual thinking on design solutions that will help you client achieve your business and marketing objectives.
That's why you need to get clarity on key aspects of branding in order to be able to make decisions that are “on brand”.
Here's my list of best courses to learn brand strategy online (developed by top brand strategists).
Donald Miller is a New York Times bestselling author and CEO of StoryBrand and he has helped over 10,000 businesses clarify their message.
An online course to help you create a clear message that works.
In this course, he’ll help you clarify your company’s message so customers pay attention and respond.
Cost: $275 or $995 | Length: 28 Videos, 20 hours | By Donald Miller
Donald's course is based on his proprietary storytelling framework described in more detail in his books StoryBrand and the most recent Marketing Made Simple.
His 7-step messaging framework goes like this:
“A character who wants something encounters a problem before they can get it. At the peak of their despair, a guide steps into their lives gives them a plan, and calls them to action. That action helps them avoid failure and ends in a success.”
Although this is not a typical brand strategy course but a messaging framework, it’s worth mentioning because messaging is a big part of developing a sound brand strategy.
You will learn how to use words to tell a compelling brand story and position your brand as a guide and solution to your customers problems and pain points.
In this course, you’ll get access to a free online tool (worksheets) that guides you through the implementation process step-by-step.
You have two options:
Buy a yearly subscription for $275 and get access to this online course,
Or pay $995 to book a livestream workshop and get instant feedback.
I highly recommend this course for anyone working on website copy, email sequences and sales letters.
You learn frameworks and step-by-step techniques to put this knowledge into practice.
The course focuses around 8 winning strategies of the most innovative and valuable firms in the world (case studies).
Most importantly you will learn by doing, with discussion groups, active Slack discussions, prompts, and opportunities to collaborate with peers.
What makes it different from other courses listed above is that this one (similarly to Donald’s $995 option) is an interactive learning experience.
The classes are designed for mid-to-senior level professionals working full-time, whether it be CEO’s and leaders, or creative professionals.
What’s unique — you’ll also get access to private Slack community with 200+ fellow professionals and community of 1000+ from companies like Walmart, Allstate, Bain, Everlane, Macy’s, Google, Vanguard, and more.
6. Brand Strategy Class by Mark Pollard
Mark Pollard is the CEO at Mighty Jungle and an author of this beginner level course on Skillshare.
A beginners course to building brands the strategic way.
In this short (and cheap) course you will learn the absolute basics of how to create a brand that can stand the test of time.
An advanced platform built on Google Sheets (fill in the blanks)
This course is basically a platform that will allow you to fill-in the blanks and input data to pre-designed Google Sheets. This way you can populate the answers and arrive on strategic insights right in the Google Sheets.
The course is very comprehensive and quite different from other courses, and therefore most expensive.
Daniel compares brand building to building a house and this analogy and his course structure make it easy to follow and understand.
Great course for graphic designers, agency owners and creatives who want level up and truly help their clients succeed in branding.
A few voices who speak from experience and firsthand knowledge are infinitely more valuable than a multitude of voices that speak from theory and opinion.
This list features the most reputable and comprehensive brand strategy courses available online.
While neither theory nor opinion are bad in themselves, rarely do I find voices of value from sources that haven’t been where I want to be.
That’s why on my list you will only find courses of authors that speak from true experience.
Please enjoy this collection of brand strategy courses and, more importantly — no matter which one you chose, implement it right away.
Remember, knowing and not doing is the same as not knowing.
You need to make the mistakes, risk looking foolish and invest in yourself and your business.
So whether you’re a designer looking to level up and add strategy to your offering, or a business owner interested in building a strong brand — these courses are definitely worth checking out.
This list includes everything you need to go out there and learn brand strategy.
Or actually without going out there — because you can enjoy these online classes from the comfort of your own home.