Top 10 Branding Courses Online in 2021

Arek Dvornechcuck
Branding Expert

I'm a strategist and designer based in New York who help brands grow by crafting distinctive brand identities, backed by strategy. Need help with your project?—Get in touch

Looking for the best branding courses to help you advance your career as a creative professional and become a branding expert in 2021?

If you’re on the lookout for a solid course that will help you master branding—you’re in the right place!

Where can I find the best courses on branding?

When it comes to branding, you can find the most popular courses by browsing online education platforms for creatives like Udemy, Skillshare, Coursera, MasterClass, Domestika, CreativeLive, FutureLearn and more.

With so many courses on the internet, you don’t have to get a bachelor's degree in marketing, business, or a related field anymore.

You can just master everything branding by studying online and at your own pace!

Although there are many branding courses available online, there are not many that are actually worth your time.

Branding is a very broad term that encompasses many different disciplines so it might be hard for you to decide which course is best for you.

What is branding.

So I’ve listed down some of the best branding courses that you can find on the internet, together with a quick review of each, so that you can pick the one that suits you best.

Now, you might be asking yourself “What if I’m a beginner at branding?”—No worries.

Many of the courses on the list below are suitable for beginners as well as for more advanced folks.

Top 10 Branding Courses

  1. A Brand Called You—$19 or $13/mo
  2. Brand Management—Totally FREE
  3. Personal Branding—FREE with trial
  4. The Staples of Branding—FREE with trial
  5. Branding 101—$19 or $13/mo
  6. Branding and Identity—$27.90
  7. Creative Branding—FREE with trial
  8. Contemporary Brand Identity—$9.99
  9. Branding & Marketing—$94.99
  10. Branding Guide—Totally FREE

Some of these branding courses are paid but very affordable and others are totally free or free with trial.

Also check out my other article where I feature 10 Best Marketing Strategy Courses Online.

What is branding?

In the literal and original sense, branding was a process used to distinguish a person’s cattle from the other ones.

In today’s world, branding has expanded to the deployment of marketing and communication tools and techniques.

“The main purpose of branding is to get more people to buy more stuff for more years  at a higher price“—Marty Neumeier, Brand Gap

It basically differentiates a company or product from its competitors and helps people make their decisions fast.

The primary purpose of branding is not just to advertise and grab the customers’ attention but rather to create a lasting impression on the customer’s mind.

Brand strategy (mission, vision, core values), brand identity (logos and trademarks), brand communication (tone of voice and messaging), product design, etc., —they're all essential components of a brand's toolbox.

In this era where there are so many products are similar to each other, many believe that branding is the best method to achieve differentiation in the marketplace.

So, the question remains, Is it really worthy of learning professional branding from experts?—The answer is a YES, because good branding is always good for business.

So whether you're an entrepreneur trying to start your own brand, or a creative who wants to learn new skills—here's my list of top online branding courses to take in 2021.

1. A Brand Called You

Debbie Millman is an educator, brand strategist, author, and host of the podcast Design Matters. (I also interviewed Debbie on my podcast).

She has been called "one of the most influential designers working today" by Graphic Design USA.

An essential course about personal branding.

This is a life changing course—not only for designers but for EVERYONE who needs to develop a personal brand to WIN the dream job!

A Brand Called You by Debbie Millman—An essential course about personal branding.

Debbie's course entails everything from knowing how to do a successful interview, communicate fluently, define your own mission and more.

In this branding course, you’ll learn how to create a philosophy that will guide you throughout your career.

Join Debbie and indulge yourself in the amazing journey that she’s going to take you on to help you develop your personal brand.

Course details:

  • Duration: 4 hrs. 47 mins.
  • Experience Level: All
  • Language: English
  • Price: $29

What you’ll learn:

  • How to present yourself in meetings and interviews.
  • How to stand our from your competition.
  • How to sell yourself with confidence.

Enroll in this course now

2. Brand Management

Professor Nader Tavassoli of London Business School compares and contrasts previous branding methods to the newer ones.

A great brand workout with videos from leading experts.

The course's goal is to shift people's perceptions of brands as a visual identity (e.g., logo) and promise to customers, to brands seen more as an overall customer experience delivered by a business.

Brand Management by Nader Travassoli—A great brand workout with videos from leading experts.

This course talks about how the perception should be shifted to an experience with "moments-that-matter" along the customer journey.

You will learn how to establish brands from a broad organizational viewpoint.

Brands aren't just a promise to customers, but a tool to execute business strategy through internal brand-led behavior and culture transformation.

Course details:

  • Duration: Approx. 17 hours
  • Experience Level: Beginner and advanced
  • Language: English with subtitles in other languages.
  • Price: $28

What you’ll learn:

  • How to build brands from a broad organizational perspective.
  • How to capture returns to brands across the organization.
  • How to measure brand health in new ways.

You’ll learn how to conduct brand-driven cultural change that prioritizes human resource practices.

This course from Coursera is totally free, plus it comes with a certificate upon completion.

Enroll in this course now

3. Personal Branding

Kate Arends, the founder of Wit & Delight, leads you through a strategic lesson on how to build, evolve, and leverage your online personal brand for success.

A great course about crafting your social media presence.

This course is for anyone who wants to take their personal brand to the next level with a thoughtful and strategic approach.

Personal Branding with Kate Arends—A great course about crafting your social media presence.

So what’s the secret to her success?—Kate explores the evolution of her blog and explains how an authentic personal brand how propel your career.

Exclusive printable worksheets are included in the session to assist you in putting each lesson into practice.

There are PDFs that can help you figure out what makes you unique, and how to develop work goals.

They're made to be used and reused, offering you tools you can count on time and time again.

Course details:

  • Duration: 1 hr. 05 mins
  • Experience Level: All
  • Language: English
  • Price:

What you’ll learn:

  • How to optimize your personal brand.
  • How to identify what sets you apart.
  • how to be strategic about what you share.

This program is a great resource whether you're just starting out in your profession, want to start a blog or a side hustle.

Enroll in this course now

4. The Staples of Branding

Join streetwear pioneer Jeff Staple as he provides firsthand experience and advice for establishing a brand from purpose to product.

This program is ideal for creatives in fashion industry.

The author of this course gives vital and tactical information for entrepreneurs, fashion seekers, and anybody who wants to start their own creative product firm.

The Staples of Branding by Jeff Staple—This program is ideal for creatives in fashion industry.

Jeff founded Staple Design in 1997 and now has a wealth of experience that may assist you in making your business a success.

When should you consult a lawyer? What's the difference between a corporation and a sole proprietorship?—Jeff will answer these questions in an entertaining and simple way.

In this course Jeff will also provide advice on how to go about executing your chosen path.

Course details:

  • Duration: 68 mins
  • Experience Level: Beginner
  • Language: English
  • Price: $19/month

What you'll learn:

  • How to find your company's name and slogan.
  • How to tell a brand story that sells.
  • how to build a brand from scratch.

In this course on Skillshare, Jeff talks about some of the most fundamental aspects of starting a product-based brand.

Enroll in this course now.

5. Branding 101

Danielle McWaters is a brand strategist who specializes in design, direction, and branding.

Learn how to build and manage your image successfully.

The author is a true expert who's currently working on branding and packaging projects for both established and start-up businesses.

Branding 101 by Danielle McWaters—Learn how to build and manage your image successfully.

Danielle will walk you through the entire process of branding a company from beginning to end.

This course will teach you how to visually articulate and communicate your brand to your target audience in cohesive way across all touch-points.

Branding is all about trust and trust is built on a strong, clear message and visual consistency—which this course can help you achieve.

Course details:

  • Duration: 2 hrs. 34 mins.
  • Experience Level: All
  • Language: English
  • Price: $14

What you'll learn:

  • How to use tone, messaging, and voice.
  • How to define your vision, values, and positioning.
  • How to develop a brand style guide.

Enroll in this course now

6. Branding and Identity

Next on my list is the course develop by one of the best international brand consultancySaffron.

Learn how to define brands—from strategy to design.

This course start with helping you define the DNA of a brand as Saffron believes that brands are fundamentally promises of a fulfilled experience.

Branding and Identity by Saffron—Learn how to define brands: from strategy to design.

In this branding course, the Saffron team and other instructors take you through the branding processes and techniques of professionals.

You will discover the examples of different types of briefs that Saffron receives from their clients and how to use them to kick off the project.

You will learn how to to uncover the most attractive opportunities and ideas for the articulation of the new brand positioning.

Then you see how Saffron brainstorms creatives ideas in order to give life to the brand in the visual field.

The team will walk you through a real case study (Tuenti rebrand) so that you can see how to put these techniques into practice.

Course details:

  • Duration: 5 months at 2hrs/week.
  • Language: English with subtitles.
  • Experience Level: Beginner level.
  • Price: $38/per month

What you'll learn:

  • How to define brand DNA.
  • How to create visual identity.
  • How to design a consistent experience.

Overall, this course offers you a comprehensive class from top branding consultants and a lot of details and good explanations.

Enroll in this course now

7. Creative Branding

In this course from FutureLearn you will learn effective branding strategies from the world's most creative marketer—Burger King CMO Fernando Machado.

Learn how to develop a powerful creative strategy.

Fernando Machado is one of the most famous and decorated marketers in the world, and he was the head of design at Burger King when they teamed up with renowned agency JKR to carry off a branding project.

Creative Branding by Fernando Machado—Learn how to develop a powerful creative strategy.

This is a great course if you're into studying the successful strategies of top brands—like Burger King that is.

You’ll discover the full branding process using real-world examples.

Rethink your approach to branding and marketing with this great course by foremost expert in the field.

Thanks to all great tips and advices, you can experiment more and be able to create new creative work much easier and faster than ever.

Course details:

  • Duration: 2 weeks
  • Experience Level: All
  • Language: English
  • Price: $39/month

What you'll learn:

  • How to use tone, messaging, and voice.
  • How to define your vision, values, and positioning.
  • How to develop a brand style guide.

A great course to understand how to carry out your creative projects in a very practical way.

Enroll in this course now

8. Contemporary Brand Identity

Michael Johnson is the founder of branding consultancy Johnson Banks, renowned worldwide for great work for clients like The University of Cambridge, UNICEF, Duolingo and more.

A great course to learn modern visual and verbal branding.

Branding is so much more than the ads or logos we see—and as Micheal puts it: “Creating memorable brands is not just about designing a logo.”- Michael Johnson.

Contemporary Brand Identity by Michael Johnson—A great course to learn modern visual and verbal branding.

In this course, Michael Johnson doesn't only tech you design as the name would suggest, but also goes beyond visual and shows you how to combine words and design together to build unique brand identities.

Also, you'll learn how to discover the core purpose of a business which will help you create a great connection with its consumers.

Never overlook the fact that verbal branding is at times better than visual branding since it helps to make the most out of a good idea and Michael will show you how to do it.

Michael shows you his original branding tactics, backed by decades of experience to help you create your branding concept from start to finish.

PS. I also interviewed Michael on my podcast—Defining And Designing Brands with Michael Johnson

Course Details:

  • Duration: 2 hr. 11 mins.
  • Experience Level: All
  • Language: English
  • Price: $10.99

What you'll learn:

  • How to combine words & visuals to create a brand identity.
  • How to use branding tactics of top professionals.
  • How to develop a powerful design toolkit.

By the end of this course, you will definitely understand the importance of words, so that in your next project you can go beyond just visuals.

Enroll in this course now

9. Branding & Marketing for Startups

Next on my list is the branding course developed by a fellow brand consultant from Poland (my home country!)- Mark teaches you how to build new brands from the ground up.

A solid branding course for entrepreneurs and startups.

In this course Mac Piechota explains how to differentiate yourself from the competition and charge higher prices thanks to solid branding.

Branding & Marketing for Startups by Mac Piechota—A solid branding course for entrepreneurs and startups.

Talking from his own experience, Michael helps you understand the true idea of branding and why people buy brands.

You will learn everything from Identifying your target like a pro, to differentiating yourself to be able to charge more, to creating a brand personality that will build relationship with your customers.

As Mac puts it in his own words: “You can be a successful brand no matter the size of your business”.

This course will show you that it is possible to build a successful brand without spending a fortune and it does so by showing you specific techniques based on real-life case studies.

Course Details:

  1. Duration: 1 hr. 30 mins.
  2. Experience Level: All
  3. Language: English with subtitles
  4. Price: $94.99

What you'll learn:

  • How to Identify target customer like a pro.
  • How to find sticky brand names.
  • How to choose colors and typography.

Overall, this is a very inspiring course for startups and team to help them collaborate with other creatives and bring the best out of their brand.

Enroll in this course now

10. Branding Guide

And as the last, but not least, on my list I humbly feature my own FREE branding course—you can sign up below when you subscribe to my newsletter.

A simple 5-step process to branding a business.

My branding course is a simple and short overview of brand branding is and what it entails—If you sign up below, you will receive a PDF document with my step-by-step process and video tutorials.

Branding Guide by Arek Dvornechuck—A simple 5-step process to branding a business.

My course covers everything from branding terminology, to developing brand strategy, designing brand identity, creating brand touch-points and developing style guides.

This is a very short course with each video covering the basics (about 3 min long) just to give you a high-level understanding of each step in the process of brand building.

You'll also get access to a written version of my branding course (PDF), plus you will get an email every day for 5 days with links to my relevant blog posts so that you can out more.

This course is catered more towards those who want a quick and easy way to understand branding and how it works.

After all, you can always dive deeper by checking out my other articles, podcasts and youtube videos—depending on what interests you the most.

Course details:

  • Duration: 16min
  • Experience Level: Beginner
  • Language: English
  • Price: FREE

What you'll learn:

  • How to develop brand strategy.
  • How to design brand identity.
  • How to develop brand guidelines.

This free branding course is a great choice if you're looking to learn branding at your own pace—going different rabbit holes and exploring topics to your liking.

Enroll in this course now

Conclusions

This is my my list o 10 best branding courses and believe me, you don't have the break the bank to just go out there and shine!

Some of this courses are totally free while others are premium but very affordable.

Remember, knowing and doing is the same as not knowing—so try to experiment and put this knowledge into practice right away.

Branding can be a confusing thing to many people, there's so much to learn and everyone seems to have a different process.

So i've put together a list that includes something for everyone—I hope they will help you on your journey to becoming a branding expert.

That being said, try to pick at least two or three courses and start implementing what you learn as soon as you can.

Also, if you’re interested in learning more about other subsections of branding like: brand strategy, brand naming, brand storytelling etc—then check out my shop.

Did I miss any of your favorite branding courses?—Let me know in the comments below.

Related Articles:

  1. 10 Best Packaging Design Courses in 2021
  2. 10 Best Logo Design Courses Online
  3. 10 Best Web Design Courses Online
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