In the literal and original sense, brandingwas a process used to distinguish a person’s cattle from the other ones.
In today’s world, branding has expanded to the deployment of marketing and communication tools and techniques.
It basically differentiates a company or product from its competitors and helps people make their decisions fast.
The primary purpose of branding is not just to advertise and grab the customers’ attention but rather to create a lasting impression on the customer’s mind.
Brand strategy (mission, vision, core values), brand identity (logos and trademarks), brand communication (tone of voice and messaging), product design, etc., —they're all essential components of a brand's toolbox.
In this era where there are so many products are similar to each other, many believe that branding is the best method to achieve differentiation in the marketplace.
So, the question remains, Is it really worthy of learning professional branding from experts?—The answer is a YES, because good branding is always good for business.
So whether you're an entrepreneur trying to start your own brand, or a creative who wants to learn new skills—here's my list of top online branding courses to take in 2022.
In this course from FutureLearn you will learn effective branding strategies from the world's most creative marketer—Burger King CMO Fernando Machado.
Learn how to develop a powerful creative strategy.
Fernando Machado is one of the most famous and decorated marketers in the world, and he was the head of design at Burger King when they teamed up with renowned agency JKR to carry off a branding project.
This is a great course if you're into studying the successful strategies of top brands—like Burger King that is.
You’ll discover the full branding process using real-world examples.
Rethink your approach to branding and marketing with this great course by foremost expert in the field.
Thanks to all great tips and advices, you can experiment more and be able to create new creative work much easier and faster than ever.
Duration: 2 weeks
Experience Level: All
What you'll learn:
How to use tone, messaging, and voice.
How to define your vision, values, and positioning.
How to develop a brandstyle guide.
A great course to understand how to carry out your creative projects in a very practical way.
Michael Johnson is the founder of branding consultancy Johnson Banks, renowned worldwide for great work for clients like The University of Cambridge, UNICEF, Duolingo and more.
A great course to learn modern visual and verbal branding.
Branding is so much more than the ads or logos we see—and as Michael puts it: “Creating memorable brands is not just about designing a logo.”- Michael Johnson.
In this course, Michael Johnson doesn't only tech you design as the name would suggest, but also goes beyond visual and shows you how to combine words and design together to build unique brand identities.
Also, you'll learn how to discover the core purpose of a business which will help you create a great connection with its consumers.
Never overlook the fact that verbal branding is at times better than visual branding since it helps to make the most out of a good idea and Michael will show you how to do it.
Michael shows you his original branding tactics, backed by decades of experience to help you create your branding concept from start to finish.
Next on my list is the branding course developed by a fellow brand consultant from Poland (my home country!)- Mark teaches you how to build new brands from the ground up.
A solid branding course for entrepreneurs and startups.
In this course Mac Piechota explains how to differentiate yourself from the competition and charge higher prices thanks to solid branding.
Talking from his own experience, Michael helps you understand the true idea of branding and why people buy brands.
You will learn everything from Identifying your target like a pro, to differentiating yourself to be able to charge more, to creating a brand personality that will build relationship with your customers.
As Mac puts it in his own words: “You can be a successful brand no matter the size of your business”.
This course will show you that it is possible to build a successful brand without spending a fortune and it does so by showing you specific techniques based on real-life case studies.
Duration: 1 hr. 30 mins.
Experience Level: All
Language: English with subtitles
What you'll learn:
How to Identify target customer like a pro.
How to find sticky brand names.
How to choose colors and typography.
Overall, this is a very inspiring course for startups and team to help them collaborate with other creatives and bring the best out of their brand.