Built from the ground up for enterprise-grade performance, NEM's blockchain technology delivers a world-class platform for management of almost any kind of asset: currencies, supply chains, notarizations, ownership records and more.
Helvetica with tight letters-pacing will always look good. The colorful three-arm symbol is not bad, but the proportion between symbol and wordmark are inaccurate.
Helvetica-like typography set in bold with tight letterspacing will always look good.
We can find so many brands using a similar typeface in their logos (Lufthansa, Jeep, Gilette).
The three-arm symbol is appropriate and set in bright colors makes it look very appealing, however the proportions between wordmark and symbol are way off balance.
simple & bold typography
distinctive symbol (triskelion)
symbol and wordmark off balance (proportions)
weird position of the symbol (as it's a star)
Monero is a secure, private, and untraceable cryptocurrency.
It is open-source and accessible to all. With Monero, you are your own bank.
Only you control and are responsible for your funds.
Your accounts and transactions are kept private from prying eyes.
The “M” in the symbol divides the circle into 2 parts and the color separates it further which looks somehow original. However, the wordmark's "M" is of a different shape which makes it look inconsistent.
The name is set in all caps and legible sans serif typography.
However, the weight of the font and the weight of the line in the “M” symbol doesn't match.
The first letter of the name uses totally different “M” than the one in the circle (inconsistency).
simple & legible typography
distinctive treatment with the M dividing the circle
vibrant orange color
“M” in the symbol doesnt match “M” in the name
Color separates the top part of the negative space (no purpose)
Zcash is the first open, permissionless cryptocurrency that can fully protect the privacy of transactions using zero-knowledge cryptography.
At first glance, Zcash logo looks like a copy-cat of Bitcoin. Hold on, it is a copy-cat. Same treatment, slightly different execution. Even the color is too similar. Not so smart guys, not so smart.
However, the logo wasn't designed to work separately from the name (like Bitcoin).
So if you separated the coin-like “Z” symbol from the name - you just end up with “Cash” word.
subtle orange gradient
very generic, standard looking typography
the stroke is too thick on the symbol
“Z” should be repeated in the wordmark
When it comes to money investment, you want to particularly pay attention to the visual aspects of your identity system with a logo in its core.
I've reviewed these cryptocurrency logos, so you can actually learn from the life-case scenarios and avoid potentially costly mistakes when it comes to your logo design.
Remember, whether it's a new cryptocurrency, financial institution or any other business or venture - logo design principles are always the same.
An effective logo is more than the sum of its parts. The colors, shapes, fonts, and words chosen all need to work together to form a harmonious whole.
Therefore, every decision you make when you pick a logo can have an impact on the way your brand is perceived.
Is the logo friendly, capable, trustworthy enough?
Does it project the desired perception?
Will it work across variety of media?
Designers like me, use these forms of visual language (among others) to make sure that the brand comes to life in the most appropriate manner and makes an impact from the first encounter.
ColorThe colors you choose for your logo send an immediate message to the people who see it.
If you select colors that don’t work well with the brand personality you want to convey, then you may lose people as soon as they see your logo.
Bitcoin color[/caption]Certain colors speak directly to the industries they represent.
In finances, blue is a common choice for the banking industry because of the symbolic link between blue and trust, calmness, flow.
ShapeThe shapes you use in your logo, as well as the logo’s overall shape, is important, too.
Circles tend to convey warmth and community, and it's also the shape of coin.
Bitcoin shape[/caption]Square and rectangles are more orderly and balanced, while triangles can signify excitement.
Sometimes a company might use one shape inside their logo (square inside the chase bank), but use a different one as the shape of the logo as a whole.
TypefaceMany logos incorporate the names of companies or their slogans.
In such cases, the fonts you pick are just as important as the words.
You may choose to use a fancy or elaborate font in your logo, but your first consideration should always be readability.
Bitcoin typeface[/caption]Logo designers sometimes use fonts and then embellish them with other design elements.
Again, the font you choose should do a good job of representing your brand’s image and mission.
Finally, you need to think about the emotions conveyed by your logo.
Everything should work together to create a harmonious whole.