A definite and gorgeous book on logo design, process, craft, and management. In this book, Bill explores the magic that surrounds the visual conception of famous brands.
You are a designer, Logo Creed is a must
Logo Creed (The Mystery, Magic, and Method Behind Designing Great Logos)—was written by corporate branding expert and founder of LogoLounge.com Bill Gardner speaks to the magic of design and offers a window into the designer's philosophy.
Logo Creedconnects designers with knowledgeable mentors who are frank about the steps used to create effective designs.
It respects the logo design profession and individual designers while bringing up some excellent ideas that leave readers with food for thought.
Logo Creed is a fascinating book, especially for newcomers, because it explains what lies underneath the logo world.
Finally, you will enter the delivery phase where you will learn how to create brand DNA, tailor presentations for particular scenarios and clients, communicate the brand story, and maintain the vitality and life of your designs even after you have handed them off.
For students, self-taught designers, and lifelong learners, this book is really helpful.
If I had to choose only one of these logo design books to read in 2021, I would go with Logo Design Love.
Perhaps it is because this is the first book I ever read about logo design (it’s first edition) and It truly helped me advance my career as a designer.
I have been doing logo design for several years before I came across this book, but I when I learned tips from David Airey it helped me solidify my logo design process as well as introduce new tips and tricks.